Facebook’s emergence as the platform du jour for social networking and the Internet marketer made me start thinking about how to “do web analytics” on the Facebook platform. Apparently Facebook is thinking about Web 2.0 measurement too. Facebook claims to be measuring engagement based on touch-points in applications across four areas: Canvas Page Views Link… Read More »
If you want to share information about your web content and engage online communities, Twitter is the tool you’re looking for. Twitter is a powerful tool, and it’s important that you know just how effective it is in drawing traffic to your website. A report can be generated by Google Analytics, and this report focuses… Read More »
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