Google Analytics Basics: Confronting Data Trust Issues

Time and again I hear clients say, that they don’t trust the data they’re seeing in Google Analytics. While most of the time it’s simply a matter of not knowing how to accurately read GA data, sometimes there really are problems that need to be solved before data is trustworthy. Now this isn’t to say… Read More »

What’s the Best Place to Start Website Optimization?

If you’re reading this post, congratulations! You’re already leaps and bounds ahead of many of your competitors because you recognize that simply creating a website is not enough. Whether you’re optimizing for the first time since your website launched 6 years ago or 6 months ago, it can be a very overwhelming process. There is… Read More »

Web Analytics: Data Collection for Beginners

I’ll get back to talking about the web analytics team soon, but I’ve been getting a few emails from folks just starting out who are a bit confused about data collection. So I figured I’d blog about it… When web analysts talk about data collection, they are referring to the method by which counts and… Read More »

Buying Stages and Ad Campaigns

One common misconception about conversion rate optimization is that it begins once a prospect lands on your site. Optimizing your conversion rate should start before a prospect ever lands on your site. For example, if you are investing in campaigns focused at driving traffic to your site, you should be planning those campaigns to match… Read More »