Category Archives: Data Collection

Web Analytics: Data Collection for Beginners

I’ll get back to talking about the web analytics team soon, but I’ve been getting a few emails from folks just starting out who are a bit confused about data collection. So I figured I’d blog about it… When web analysts talk about data collection, they are referring to the method by which counts and… Read More »

Formulating Key Performance Indicators (KPI) Plan

The info-glut in web analytics is enormous. So much data. Companies report that 69% of all people who consume the data don’t understand it. How does a business go about making sense of it all? Formulating a comprehensive KPI (Key Performance Indicator) strategy is a big part of differentiating signal from noise and directing appropriate… Read More »