Category Archives: Website Optimization

Buying Stages and Ad Campaigns

One common misconception about conversion rate optimization is that it begins once a prospect lands on your site. Optimizing your conversion rate should start before a prospect ever lands on your site. For example, if you are investing in campaigns focused at driving traffic to your site, you should be planning those campaigns to match… Read More »

eCommerce Filters: Conversion Friend or Foe?

We all know that the key to conversion is helping your visitors easily find what they’re looking for, and moving them through an unhindered checkout. One way to accomplish the first half of this task is by applying filters on your e-commerce site that visitors can use to narrow in on results. But, how do you… Read More »