Category Archives: Web Analytics

Questions to Ask When Assessing Web Analytics

At some point in the career of a web analyst, you will be asked to investigate, assess, and possibly judge the current state of how a company “does” web analytics. What are some of the areas you should ask about? Here are some thoughts and a few questions to ask to help inform your analysis… Read More »

Guiding Principles for New Web Analytics Management

If you’re new to web analytics, or the management of web analytics, it’s always helpful to get advice from someone whose been in the industry. Here are a couple of simple principles I’ve found helpful: Investigate and be skeptical of claims by vendors. Upgrading a tool? Migrating to a new tool? Completely replacing one? Adding… Read More »

Thoughts on Mobile Analytics for Wireless Devices

Mobile analytics for Internet-enabled wireless devices is a fairly hot topic for companies seeking to acquire customers, extend their brand, or expose content in “innovative” ways. Obviously, the iPhone and Blackberry are pushing development in this area forward, but there really aren’t a lot of players in this space. Nedstat, CoreMetrics, and Omniture offer capabilities… Read More »