Google Tag Manager Setup for Website Tracking

By | March 9, 2015

Google Tag Manager is easy to set up for tracking websites. To get started, simply follow these steps: First create your Google Tag Manager account. Next create your container. Lastly, copy and paste the container code on your website.

When you sign into Google Tag Manager for the first time, you’ll be asked to create an account. In the “Account Name” field, enter an account name. Click “Share data anonymously with Google and others” to enable anonymous benchmarking. Google will remove all identifiable information about your website and combine data with other anonymized sites to report aggregated trends.


Next, define your container. A container stores all of your tags, such as Google Analytics tags, AdWords conversion tracking tags, or third-party tags. In the “Container name” field enter descriptive name for your container. Read through the terms of service, and click “Yes” to accept the terms and complete the account creation. Copy and paste the container code onto every page of your website.

Install Google Tag Manager

Install Google Tag Manager on Website

To add the code to your website, open the HTML file or template in which you want to add Tag Manager, and paste the code snippet immediately after the opening body tag. For best results, the container snippet must be placed in this recommended location. The container snippet code includes an iframe, and placing your code outside of the “body” tag can cause unexpected behavior.

Google Tag Manager tracking code

At this point you can use Google Tag Manager to deploy your remaining tracking codes such as Google Analytics. For more information please visit support page:

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