Web Analytics: Data Collection for Beginners

I’ll get back to talking about the web analytics team soon, but I’ve been getting a few emails from folks just starting out who are a bit confused about data collection. So I figured I’d blog about it… When web analysts talk about data collection, they are referring to the method by which counts and… Read More »

Buying Stages and Ad Campaigns

One common misconception about conversion rate optimization is that it begins once a prospect lands on your site. Optimizing your conversion rate should start before a prospect ever lands on your site. For example, if you are investing in campaigns focused at driving traffic to your site, you should be planning those campaigns to match… Read More »