Category Archives: Web Analytics

Google Analytics Basics: Confronting Data Trust Issues

Time and again I hear clients say, that they don’t trust the data they’re seeing in Google Analytics. While most of the time it’s simply a matter of not knowing how to accurately read GA data, sometimes there really are problems that need to be solved before data is trustworthy. Now this isn’t to say… Read More »

What Else Does a Web Analyst Do beyond Web Analysis?

What other things do web analysts do? Besides blog and do WAA stuff… And ensure tool configuration/administration, date collection, data verification/validation, reporting, KPI generation, conversion optimization, deep site analysis, stakeholder guidance, outcomes evaluation and so on… Well the fun answer is “it depends” on a things like your boss, the organization you work and the… Read More »