If you want to share information about your web content and engage online communities, Twitter is the tool you’re looking for. Twitter is a powerful tool, and it’s important that you know just how effective it is in drawing traffic to your website. A report can be generated by Google Analytics, and this report focuses on your Twitter traffic. This report from Google is very interesting, because it separates Twitter signal from the other referral sources to your website. There’s a lot of … [Read more...] about Tracking Your Twitter Tweets with Google Analytics
Google Analytics
Segmentation Options in Google Analytics
As web analysts we live and die by segmentation. Without the ability to segment traffic we can not isolate which segments are producing and which need improvement. Google Analytics offers many different ways to segment data. Each has pros and cons but there is always a way to get the data you need…. well, almost always. There are 6 different ways to segment data in Google Analytics: Using certain reports Dimension drop down Report filters Advanced segmentation Custom … [Read more...] about Segmentation Options in Google Analytics