Tag Archives: Google Analytics

Tracking Your Twitter Tweets with Google Analytics

If you want to share information about your web content and engage online communities, Twitter is the tool you’re looking for. Twitter is a powerful tool, and it’s important that you know just how effective it is in drawing traffic to your website. A report can be generated by Google Analytics, and this report focuses… Read More »

Segmentation Options in Google Analytics

As web analysts we live and die by segmentation. Without the ability to segment traffic we can not isolate which segments are producing and which need improvement. Google Analytics offers many different ways to segment data. Each has pros and cons but there is always a way to get the data you need…. well, almost… Read More »