Day 1: Advertising Day 2: Analytics Day 3: Optimization Day 4: Insights Day 5: Tour Vermont
Network


JUSTIN CUTRONI, Director of Analytics, EpikOne

@justincutroni
epikone.com/blog

As Senior Director of Analytics for EpikOne, has consulted with hundreds of organizations around the globe to optimize their use of Google Analytics. An analytics industry leader, widely read blogger and author of Google Analytics Shortcuts from O'Reilly, Justin provides training seminars on best practices for analyzing and optimizing your implementation and marketing initiatives with Google Analytics. As an analyst, Justin draws on a wealth of experience managing and executing web analytics projects for clients to optimize their online presence using data. In his position at EpikOne, Justin is responsible for enterprise class Google Analytics consulting, managing web analytics consulting projects, designing and executing website optimizations tests, designing internal methodologies to deliver web analytics solutions, and evangelizing web analytics and Google Analytics.

Justin has worked in the technology consulting field for over ten years as an independent consultant and at international companies such as Accenture. His experience includes software engineering (design, development, testing and deployment), process engineering, project management and relationship management. Justin holds a degree in Mechanical and Aerospace engineering from Worcester Polytechnic Institute.

DAN SCHUTZSMITH, Vice President, Core Industries

graphicdefine.org
daniel.schutzsmith.com

Daniel is the Vice President of Core Industries, an interactive agency consisting of a naturally engineered hybrid of high-end design and smart technology that only takes on projects that fulfill their triple bottom line of people, planet, and profit. He came to Core to fulfill his life-long desire to work with clients, and on projects, that truly make a difference in our world. He has a deep passion for not just developing new clients, but rather, developing long standing friendships with good people.

When not in the studio, Daniel teaches several business and web design courses at the School of Visual Arts and New York University. He has spoken at several conferences on best business practices in the areas of project management, new business, strategic planning, marketing, and financial competency.

Over the past decade he has worked with clients such as: 1% For The Planet, Adobe, BBDO, CosmoGIRL!, Dave Matthews Band, Facebook, Google, Greenpeace, Live Earth, MTV, PBS, Pepsico, Phish, Rachael Ray, Sony Picture Classics, TBS, VH1, and XM Radio.

In his free time he enjoys being a loving husband and father, wandering the streets of NYC, trying obscure fu-fu beers, single malt scotches, and evening at the drive-in around the corner from his house in rural upstate NY.

DAVE WINSLOW, CEO and Co-Founder, EpikOne

epikone.com
refinetheory.com

As CEO of EpikOne, Dave is responsible for the vision of the company including marketing, innovation and leadership. He leverages his decade of experience running businesses in various industries and focusing on financial and marketing metrics to ensure web analtyics is actionable for executives. Dave is involved in all facets of EpikOne from internal finance and marketing to client consulting engagements and software launches.

He has been active in the online marketing industry for over a decade specializing in the areas of online business consulting, search marketing, testing and optimization, and web analytics. Starting out with a Fortune 500 division he quickly shifted to entrepreneurial ventures including an ad agency, retail store and multiple internet start-ups. Dave has worked with the web analytics software for 8 years including the early days when WebTrends was a leader and Urchin was an arising software star. As a thought leader, Dave speaks at many industry conferences, serves on the Web Analytics Association Events Committee, and incubated OM Boot Camp, a four-day online marketing and Google product training event in Burlington, Vermont. He also instructs courses on Web Analytics at Champlain College. Additionally he founded Urban Style Direct - an e-tailer that sells urban-inspired fashion globally.

DANIELLE GIANDOMENICO, Senior UX Analyst, EpikOne

epikone.com

At EpikOne, Dani is the resident usability specialist focusing on analytics, persona and design solutions that improve the performance of businesses online. Her prior work experience includes creative direction and editorial work at a non-profit association in Chicago and most recently branding, sales training and marketing for a Fortune 500 company headquartered in New York. Dani holds a B.S. in English Literature with a concentration in Chemistry from the State University of New York. Dani has also attended the John Marshall Law School in Chicago.

AVINASH KAUSHIK, Analytics Evangelist, Google

kaushik.net/avinash
webanalyticshour.com

"A dynamic leader in the field of web analytics, Avinash Kaushik helps Fortune 100 companies make the most of their analytics strategies. Through both his blog—Occam's Razor—and his book, Web Analytics: An Hour a Day, Kaushik puts a common sense framework around the often frenetic world of web research and analytics.

As the Analytics Evangelist for Google, Kaushik spreads his philosophy that investing in talented analysts can be more profitable than simply investing in metrics tools.

He is a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web research and analytics."

Avinash Kaushik’s Specialties:

Web Analytics and Web Research thought leadership. Customer Satisfaction & VOC measurement & management. Driving efficiency and insights in large companies by strategic infusion of technology and business acumen.

DAVID BOOTH, Analytics Seminar Leader, Webshare

websharedesign.com

David is an instructor and regular speaker, leading seminars and sessions focused on website analytics and search & conversion marketing across the U.S. and Canada for audiences ranging from C-level executives to technical implementation teams. As a consultant, David has advised and worked with companies and organizations across North and Central America in web design, technology selection and deployment, web logistics, analytics and metrics tracking, statistical analysis, and online marketing.

He has been involved in web application development as an engineer and consultant for over 11 years, beginning his career as a Technical Marketing Enginer with Intel Corporation. He even spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations.

David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.

NICOLE RAVLIN, Partner, PMG Creative

peoplemakinggood.com

“Nicole has been my go-to for many business questions and brainstorming sessions. Nicole is consistent in developing new ideas, sparking connections in the community and generating a positive business outlook. She is always one step ahead with innovative marketing/PR strategies making her a stellar resource for any one person or company looking to increase their business potential.”

COREY KOBERG, Founding Partner, Webshare

websharedesign.com

Corey is a consultant and speaker in the field of search engine and online marketing, and is a regular instructor of web analytics, pay per click management, and other Internet marketing courses and webinars.

Corey holds a degree in Electrical and Computer Engineering from the University of Illinois and has been involved in Internet related engineering and consulting for over 14 years, beginning his career in the labs that developed the world's first web browser. After working for Intel, Compaq, and Qualcomm, Corey has been instrumental in helping companies find and employ a scientific, results-oriented, professional approach to the web analytics and search marketing.

He brings a wealth of experience in online marketing and website analytics, and has worked with companies large and small to implement and leverage Google Analytics to drive the bottom line.

ANASTASIA HOLDREN, Google Authorized Seminar Leader

sitening.com

Stasia became a Qualified Individual in the Google Advertising Professionals program in January 2005. Since then she has helped numerous clients build and optimize their AdWords campaigns. Stasia has ten years experience managing Web technology projects and online marketing programs. She recently accepted the position of vice president for Sitening, a Nashville-based information technology company focused on search engine optimization (SEO) and search engine marketing (SEM). Before joining Sitening, she managed the Web departments for two Nashville-based custom publishing companies.

Stasia has extensive experience training people how to understand and use Web-based software. Her primary goal for AdWords Seminar participants is to increase their understanding and comfort level with the software. Stasia will provide strategies for maximizing campaign performance that can fit into a business owner's busy schedule and available budget.

Stasia started her career in the Boston area. Before moving to Nashville, she worked for The Boston Globe's website, Boston.com, and at a Boston-area Web consulting agency. Stasia has worked for a wide range of clients, including Osram Sylvania, Harvard Business School Executive Education, eMarketer.com, NashvillePost.com, Cannondale, Air Jamaica, the National Federation of Independent Business, Psychiatric Services and TravelCenters of America. Stasia earned degrees in English Literature and Journalism from the University of Massachusetts, Amherst. She lives in Nashville, Tennessee with her family and an odd assortment of critters. Although most of her free time is spent with her two-year-old child, she finds balance by running, gardening and volunteering in her community.

PAUL SKARVINKO, Advertising Manager, EpikOne

epikone.com

At EpikOne, Paul's primary task is to advocate on behalf of our client's to ensure they receive the highest level of service from our team of consultants. He also acts as a conduit for information between clients, as well as assists in EpikOnes's new business development while ensuring that we exceed expectations with our existing clients.

Prior to taking on a role as account manager, Paul helped EpikOne become a Google AdWords Certified company and is responsible for overseeing the optimization and success of Epik's paid search projects. Furthermore, he also works on developing and analyzing online marketing strategies for e-commerce clients. Armed with expert knowledge in Google AdWords and Google Analytics, he assists organizations of all sizes become successful paid search advertisers and has been instrumental in shifting client focus from Clicks to Conversions.

ALEX BROUSSARD, CTO, EpikOne

epikone.com

Alex is responsible for overseeing all technology operations and planning at EpikOne and plays an important strategic role overseeing and contributing to client engagements. Alex is one of EpikOne's client trainers and is also involved in product development, strategic planning and consulting solutions development.

Prior to co-founding EpikOne Alex was the Lead Developer at an interactive agency and responsible for online development, application development and technical operations. Previously, he was part of the software development team at IXI Corporation, which provides market segmentation, targeting and tracking solutions for financial services companies. His experience includes data modeling and analysis, web application development and architecture. Alex graduated from Colgate University with a degree in Economics and Computer Science

MATT JONES, VP, Mobile Strategy & Operations, Gannett Digital

usatoday.com/mobile
gannettonline.com

Matt Jones is Vice President, Mobile Strategy and Operations for Gannett Digital. Jones, a mobile industry pioneer, is responsible for all mobile and wireless initiatives of USA TODAY’s industry leading program and Gannett’s 107 domestic local print and broadcast properties. He has developed and manages a variety of mobile products and applications including iPhone and Android applications, 100+ mobile web sites, USA TODAY mobile games and Gannett’s innovative partnership with 4INFO, a leading mobile services company.

Jones also manages relationships with major wireless operators, handset manufacturers, third party technology partnerships and Gannett’s mobile advertising program.

Prior to joining Gannett’s Digital division in 2006, Jones was Director of Mobile Products for USATODAY.com where he managed the mobile program since 2000. He joined USATODAY.com in 1998, and has worked in a variety of interactive advertising, marketing, product and business development roles throughout his career.

He is active and participates via speaking engagements with several industry associations including The Mobile Marketing Association (MMA), CTIA – The Wireless Association, and The Online Publishers Association (OPA).

CHARLES MILLER, Analytics Manager, EpikOne

epikone.com

Charles is EpikOne’s resident Google Analytics technical expert. Over the past 3 years, his accomplishments include the completion of hundreds of Google Analytics implementations, audits, trainings and special projects for Small-Business and Enterprise Corporations. He has trained with Google in Mountain View, CA as part of EpikOne’s GAAC partnership program, and is a regular contributor to the Google Analytics Help Group. His daily communications with clients of all technical skill levels has led to Charles becoming an excellent presenter and teacher of Google Analytics.

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