Digital Insights
Inspiration from Industry Thought Leaders
Join us in Burlington, Vermont for an inspiring day of insightful thinking from some of the world's leading digital thinkers. Step out of the office and head up to Vermont for the finale of the Seminars for Success event. Innovative talks covering a wide range of pressing digital marketing opportunities including social media, metrics, mobile accountability and more.
Digital leaders from:
GOOGLE / GANNETT / EPIKONE / CORE INDUSTRIES
8:30AM – 9:00AM
Opening Comments & Make Metrics Matter
Presented by EpikOneSpeaker: Dave Winslow, President
For the third consecutive year, Burlington Vermont continues to becomes the premiere East Coast location for a gathering of Analytics and Digital Marketing professionals. Dave Winslow, President of EpikOne, a global leader in digital metrics, opens up with a preview of the day's events and where we are as an industry to Make Metrics Matter in marketing.
9:00AM – 9:20AM
How to Increase Attendance to an Event in 15 Days
Presented by 191 CollegeSpeaker: Kathy Soulia, Senior Client Strategist, and Efe Cimrin, Search and Brand Marketing Strategist
Kathy will briefly touch on 191 College and introduce Efe who will walk guests through the story of the media and tracking used to increase attendance to the Summit.
9:40AM – 11AM
Multichannel Analytics: Challenges & Solutions
Presented by Google AnalyticsSpeaker: Avinash Kaushik, Analytics Evangelist
There is perhaps no other topic more daunting in online measurement like measure the impact of a our multichannel marketing efforts. In this talk Avinash will address the primary challenge to truly integrating data analytics. He will also present tips and best practices, from the simple to the quite complex, that you can use to truly understanding the impact of your cross channel efforts.
11:10AM – Noon
10 Methods to Make Metrics Matter
Presented by EpikOneSpeakers: Justin Cutroni, Director of Analytics
Join industry leaders in the world of Analytics for a one-hour whirlwind presentation on how you can Make Metrics Matter in your organization. Justin and Dani will guide you through their experiences in working with organizations ranging from global enterprises such as Google, Intuit, Bulgari and Sony Music to small businesses.
Noon – 1:30PM
Lunch at Local Restaurants Step outside on the beautiful Burlington Waterfront and enjoy lunch at a wide variety of local restaurants. We'll be randomly handing out a discount for various establishments ranging from Burlington Bay Market, Skinny Pancake, Madera's Mexican, Icehouse, Splash and more.
1:40PM – 3PM
Integrated Marketing & Social Media for Mandela Day
Presented by Core IndustriesSpeaker: Daniel Schutzsmith, VP of Core Industries
An epic task: rally global support for the first Mandela Day. Core industries spearheaded a multi-channel digital campaign that included a website, an interactive “hand wall” illustrating commitments that lives both online and offline at Grand Central Terminal’s Vanderbilt Hall, a mobile SMS campaign to gain participants and share their commitment directly to the website, a social media campaign using a blog, Twitter, Facebook, Vimeo, YouTube and Flickr to enable discourse, spread awareness, gain support and actively engage the audience with original text, photo and video content, a live, full-screen, multi-camera webstream of the July 18th concert, a dynamic video where visitors can splice in a clip of themselves surrounded by stars like Clint Eastwood, Christie Turlington, and Robert De Niro to showcase their commitment to making a change, and then share it with their friends.
3:10PM – 4:30PM
Measuring Mobile Impact
Presented by Gannett DigitalSpeaker: Matthew C. Jones, Vice President, Mobile Strategy and Operations
Thinking about mobile? Maybe an iPhone App? Hear from a leader in the space as Matt discusses how his team pioneered the iPhone App space by delivering one of the best experiences available in the media space. The USA Today iPhone App had a staggering success with consumers experiencing over 1 Million downloads in the first 53 days. You will not want to miss out on key metrics Matt will share on the success of the application and how it is transforming the world of media.
4:40PM – 5:40PM
Speaker Panel & Audience Q & A
Presented by EpikOneSpeaker: All Panelists
Here is your opportunity to tap into some of the brightest minds in the digital space. Spend an hour firing questions and getting answers about any digital marketing topic ranging from analytics to social media to mobile applications. All questions and answers will be recorded so you can access the information at a future date.
