MarketSmart
Google Analytics Training
Consultation, Training and Support for Google Analytics Solution
Epik’s partnership with MarketSmart Interactive began with a training session designed specifically for MarketSmart Interactive. The goal of the training was to facilitate MarketSmart’s transition to Google Analytics from their previous analytics tool. To better server their needs, EpikOne divided the training into two sessions. The first session was for those individuals that use Google Analytics. This session had a ‘functional’ tone and dealt with how to use Google Analytics. The second session was devoted to those individuals that install and configure Google Analytics and was technical in nature. By tailoring the content of the training, to the needs of the groups within MarketSmart, EpikOne was able to deliver pertinent information to all MarketSmart employees.
EpikOne implemented the MarketSmart Interactive support partnership by adding MarketSmart to EpikOne’s support system. MarketSmart can contact EpikOne support staff via email, live chat or phone. To further facilitate issue resolution EpikOne routes all MarketSmart questions directly to a dedicated support representative who can provide a timely response to their question.
An important service MarketSmart provides is marketing optimization based on web analytics. MarketSmart offers web analytics services to its clients using a custom, in-house web analytics application. This application, while effective, was expensive to create and required regular maintenance.
Summary
When Google released Google Analytics as a free product, MarketSmart decided to convert their clients from their in-house analytics application to Google Analytics. To facilitate the conversion MarketSmart decided to partner with a Google Analytics support partner. MarketSmart wanted a partner that could help educate them about Google Analytics and the potential pitfalls in the migration process. They also wanted an organization that would provide immediate, expert support to their employees so they could respond quickly to the end client. After a review of the partner network EpikOne was chosen to help launch the MarketSmart Google Analytics effort.Phase I
Epik’s service team created a two phase plan to help MarketSmart Interactive migrate their web analytics clients from their existing solution to Google Analytics. Phase one was a full day of custom training to help MarketSmart Interactive understand the Google Analytics implementation process. Phase two, which is on going, is advanced technical support to help MarketSmart resolve any Google Analytics issues that their clients may encounter.Epik’s partnership with MarketSmart Interactive began with a training session designed specifically for MarketSmart Interactive. The goal of the training was to facilitate MarketSmart’s transition to Google Analytics from their previous analytics tool. To better server their needs, EpikOne divided the training into two sessions. The first session was for those individuals that use Google Analytics. This session had a ‘functional’ tone and dealt with how to use Google Analytics. The second session was devoted to those individuals that install and configure Google Analytics and was technical in nature. By tailoring the content of the training, to the needs of the groups within MarketSmart, EpikOne was able to deliver pertinent information to all MarketSmart employees.
Phase II
Epik’s support plan consists of tier 2 support for MarketSmart Interactive. If a MarketSmart Interactive client has a question regarding their Google Analytics implementation they contact their usual MarketSmart Interactive representative directly. If MarketSmart can not resolve the issue it is escalated to the EpikOne support team. The support process, from the client’s view, is seamless.EpikOne implemented the MarketSmart Interactive support partnership by adding MarketSmart to EpikOne’s support system. MarketSmart can contact EpikOne support staff via email, live chat or phone. To further facilitate issue resolution EpikOne routes all MarketSmart questions directly to a dedicated support representative who can provide a timely response to their question.
Conclusion
EpikOne developed a simple and efficient strategy to help MarketSmart quickly migrate their clients to Google Analytics and to help MarketSmart build expertise with Google Analytics. EpikOne’s two part plan, intensive custom training and advanced technical support, empowered MarketSmart to build expertise within their own organization quickly. The result has been a quick migration to Google Analytics with few issues.About MarketSmart Interactive, Inc.
MarketSmart Interactive is an interactive marketing company that offers customized marketing solutions to help clients drive, engage and convert online browsers into customers. Their focus is to provide clients with ways to increase company exposure and branding via the Internet. Created in 1998, MarketSmart Interactive has grown considerably. In less than ten years, they have increased their staff of 10 to over 150 employees and offer services from paid search to website development to interactive content creation.An important service MarketSmart provides is marketing optimization based on web analytics. MarketSmart offers web analytics services to its clients using a custom, in-house web analytics application. This application, while effective, was expensive to create and required regular maintenance.
