EpikOne's Success Stories
Driving success for our clients by delivering customized conversion and online marketing solutions is what we do.
↓HomeDepot.ca ↓Optimize Online ↓Increasing Conversions ↓Calyx Flowers ↓MarketSmart ↓UrbanStyle Direct
HomeDepot.ca
Multivariate Testing
Multi-variate Test Results in 50% Lift in Click-Through Rate
The Company
The Home Depot is the world's largest home improvement retailer, currently operating 2,266 stores, including 172 The Home Depot stores across Canada. In fiscal 2007, The Home Depot had sales of $77.3 billion and earnings from continuing operations of $4.2 billion. The Company employs more than 300,000 people, including more than 30,000 Canadians.
The Challenge
Home Depot Canada understands the importance of highly relevant website landing pages and were interested in a quantitative approach to improving the visitor experience of a particular page of their website. "The Hammer Drop page provides our online customers an opportunity to save money on one great deal, on one product, every day" said Sam Barnes, Manager of Online User Experience and Creative Services for Home Depot Canada. "Our customers have made it one of the most visited pages on our site and it represents an important sales driver within our site."
The Solution
In an effort to determine if a better version of the landing page existed, Home Depot Canada worked with EpikOne and Home Depot Canada's interactive agency, Nurun to test various page elements using Google Website Optimizer. Specific areas of interest included: page layout, value of savings, call to action, navigation, product availability and customer rating. The goal of the test was to persuade users to click through the page. EpikOne designed a multi-variate test strategy containing a complex series of test combinations showcasing the flexibility of Website Optimizer.
The featured product and related content of the Hammer Drop page changes on a daily basis. To address these technical challenges, EpikOne developed a technique using Cascading Style Sheets (CSS) to wrap the changing content and javascript to duplicate content in the new layout on the fly. Given the goal of driving visitors further into the website, additional javascript was implemented to track visitor clicks on any of the links within the testing area of the page.
Finally, it was critical the test did not interfere with the functionality and performance of this important page of Home Depot's website. Open and frequent communication between all parties and Website Optimizer's ability to be run in a development environment before being launched in production ensured a trouble free test. As the test was running, the three parties reviewed test combination performance and identified opportunities to remove under-performing variations using Website Optimizer's pruning feature until the highest converting page combination was determined.
The winning page combination resulted in an approximate 50% lift in click-through rate within the testing area, representing a successful improvement in both visitor experience and landing page performance.
The Company
The Home Depot is the world's largest home improvement retailer, currently operating 2,266 stores, including 172 The Home Depot stores across Canada. In fiscal 2007, The Home Depot had sales of $77.3 billion and earnings from continuing operations of $4.2 billion. The Company employs more than 300,000 people, including more than 30,000 Canadians.
The Challenge
Home Depot Canada understands the importance of highly relevant website landing pages and were interested in a quantitative approach to improving the visitor experience of a particular page of their website. "The Hammer Drop page provides our online customers an opportunity to save money on one great deal, on one product, every day" said Sam Barnes, Manager of Online User Experience and Creative Services for Home Depot Canada. "Our customers have made it one of the most visited pages on our site and it represents an important sales driver within our site."
The Solution
In an effort to determine if a better version of the landing page existed, Home Depot Canada worked with EpikOne and Home Depot Canada's interactive agency, Nurun to test various page elements using Google Website Optimizer. Specific areas of interest included: page layout, value of savings, call to action, navigation, product availability and customer rating. The goal of the test was to persuade users to click through the page. EpikOne designed a multi-variate test strategy containing a complex series of test combinations showcasing the flexibility of Website Optimizer.
The featured product and related content of the Hammer Drop page changes on a daily basis. To address these technical challenges, EpikOne developed a technique using Cascading Style Sheets (CSS) to wrap the changing content and javascript to duplicate content in the new layout on the fly. Given the goal of driving visitors further into the website, additional javascript was implemented to track visitor clicks on any of the links within the testing area of the page.
Finally, it was critical the test did not interfere with the functionality and performance of this important page of Home Depot's website. Open and frequent communication between all parties and Website Optimizer's ability to be run in a development environment before being launched in production ensured a trouble free test. As the test was running, the three parties reviewed test combination performance and identified opportunities to remove under-performing variations using Website Optimizer's pruning feature until the highest converting page combination was determined.
The winning page combination resulted in an approximate 50% lift in click-through rate within the testing area, representing a successful improvement in both visitor experience and landing page performance.
Optimize Online
Driving Traffic and Tracking Conversions for Sugarbush Resort
Season Pass Success with Sugarbush
EpikOne recently launched an online marketing campaign for Sugarbush Resort to promote their season pass sales. The campaign was deployed on EpikOne's Online Optimization Platform and included a landing page focused on generating prospects for Sugarbush's sales team, analytics to track website and phone leads, and media buying/measurement to increase visibility of the program. The campaign deployed and completed in less than 2 weeks. With over 2 million media impressions and dozens of prospects, the campaign was an online success.
EpikOne recently launched an online marketing campaign for Sugarbush Resort to promote their season pass sales. The campaign was deployed on EpikOne's Online Optimization Platform and included a landing page focused on generating prospects for Sugarbush's sales team, analytics to track website and phone leads, and media buying/measurement to increase visibility of the program. The campaign deployed and completed in less than 2 weeks. With over 2 million media impressions and dozens of prospects, the campaign was an online success.
Increasing Conversions
Online Magazine and Shopping
EpikOne Delivers Conversion Optimization Strategy Resulting in a 93% Conversion Rate Increase and 8% Abandonment Decrease of Shopping Carts
The Company
Mentalfloss.com is a rapidly emerging media website that delivers quirky, bizarre, and humorous content to its faithful readers. Complementing mental_floss magazine, the website extends beyond magazine articles to include blogs, trivia, quizzes and an online store. While the mental_floss website enjoys a loyal fan base and has no problem engaging new visitors, the website’s online store initially struggled to reach its captive audience as evidenced by only 2% of the online storefront page views being driven from the homepage. In addition, those who were shopping, were abandoning the cart at a rate of over 60%. Suffice to say that their goal of driving customers to that golden checkout page remained elusive.
The Challenge
Given these challenges, mental_floss.com looked to EpikOne to help them optimize their website and deconstruct potential obstacles to the ecommerce conversion process. The EpikOne team understood that because mental_floss’ central focus is media and not ecommerce, the website had to do more than simply alert users of the store’s existence. It had to 1) persuade its users to shop and 2) improve the shopping experience by enhancing the store’s navigation and optimizing the shopping cart. EpikOne provided mental_floss with innovative ways to pique customer interest, relay greater product detail and guide the user through the buying process and the project’s success was constantly being measured and quantified using Google Analytics. Thus, while the site’s redesign process may have been full of testing new ideas and solutions, the final design for the mental_floss site was a result of informed, data-backed decisions thanks to constant measurement and analysis using Google Analytics and EpikOne’s team of analysts.
The Success
Six months after our engagement with mental_floss, the increase in metrics sustained. From October 2007 to April 2008, the site’s conversion rate increased by a staggering 93%. In addition to this, the cart abandonment rate decreased by 8%. While it is important for mental_floss to continue to monitor its ecommerce activity and keep apace with the rapid evolution of online retail, it is clear that they have successfully integrated ecommerce into their slew of offerings, and are poised to capitalize on this lucrative business.
The Company
Mentalfloss.com is a rapidly emerging media website that delivers quirky, bizarre, and humorous content to its faithful readers. Complementing mental_floss magazine, the website extends beyond magazine articles to include blogs, trivia, quizzes and an online store. While the mental_floss website enjoys a loyal fan base and has no problem engaging new visitors, the website’s online store initially struggled to reach its captive audience as evidenced by only 2% of the online storefront page views being driven from the homepage. In addition, those who were shopping, were abandoning the cart at a rate of over 60%. Suffice to say that their goal of driving customers to that golden checkout page remained elusive.
The Challenge
Given these challenges, mental_floss.com looked to EpikOne to help them optimize their website and deconstruct potential obstacles to the ecommerce conversion process. The EpikOne team understood that because mental_floss’ central focus is media and not ecommerce, the website had to do more than simply alert users of the store’s existence. It had to 1) persuade its users to shop and 2) improve the shopping experience by enhancing the store’s navigation and optimizing the shopping cart. EpikOne provided mental_floss with innovative ways to pique customer interest, relay greater product detail and guide the user through the buying process and the project’s success was constantly being measured and quantified using Google Analytics. Thus, while the site’s redesign process may have been full of testing new ideas and solutions, the final design for the mental_floss site was a result of informed, data-backed decisions thanks to constant measurement and analysis using Google Analytics and EpikOne’s team of analysts.
The Success
Six months after our engagement with mental_floss, the increase in metrics sustained. From October 2007 to April 2008, the site’s conversion rate increased by a staggering 93%. In addition to this, the cart abandonment rate decreased by 8%. While it is important for mental_floss to continue to monitor its ecommerce activity and keep apace with the rapid evolution of online retail, it is clear that they have successfully integrated ecommerce into their slew of offerings, and are poised to capitalize on this lucrative business.
Calyx Flowers
Multivariate Testing
EpikOne helps Calyx Flowers use Website Optimizer to drive a 14% increase in the number of customers adding items to cart.
From Calyx: "With the success of Calyx Flowers, Vermont Teddy Bear is now ready to roll out similar optimization initiatives on VermontTeddyBear.com and PajamaGram.com. “We’ve learned more than just what works on the Calyx Flowers site,” says Irene Steiner, VP of Marketing. “We’ve learned a testing approach that is applicable to all our web properties. Website Optimizer provides the empirical results I need to make solid marketing decisions going forward.”
Read about our success in increasing conversions
From Calyx: "With the success of Calyx Flowers, Vermont Teddy Bear is now ready to roll out similar optimization initiatives on VermontTeddyBear.com and PajamaGram.com. “We’ve learned more than just what works on the Calyx Flowers site,” says Irene Steiner, VP of Marketing. “We’ve learned a testing approach that is applicable to all our web properties. Website Optimizer provides the empirical results I need to make solid marketing decisions going forward.”
Read about our success in increasing conversions
MarketSmart
Google Analytics Training
Consultation, Training and Support for Google Analytics Solution
From MarketSmart Interactive: "We recently adopted Google Analytics for tracking our search marketing initiatives. It was a great move for our company because we’re now able to better analyze our clients’ campaigns to increase their conversions and ROI. We chose Epik to train our sales and technical staff so we could migrate our large base of clients with ease. Epik was able to get us up to speed on not only the wide range of reporting available in Google Analytics, but also with the proper implementation procedures. In the future, we will continue to work with Epik to give our staff the advanced support they need to better serve our growing customer base."
Read about our success in training a top search marketing consultancy on Google Analytics.
From MarketSmart Interactive: "We recently adopted Google Analytics for tracking our search marketing initiatives. It was a great move for our company because we’re now able to better analyze our clients’ campaigns to increase their conversions and ROI. We chose Epik to train our sales and technical staff so we could migrate our large base of clients with ease. Epik was able to get us up to speed on not only the wide range of reporting available in Google Analytics, but also with the proper implementation procedures. In the future, we will continue to work with Epik to give our staff the advanced support they need to better serve our growing customer base."
Read about our success in training a top search marketing consultancy on Google Analytics.
UrbanStyle Direct
SEO Analysis
Analytics Prove SEO Tactic from MonsterCommerce Improves Rankings
During a three-week test period, Urban Style Direct increased revenue by 204.82% with help from Google Analytics professional service partner EpikOne and e-Commerce service provider MonsterCommerce.
Read more about our success in increasing SEO revenue by focusing on Analytics.
During a three-week test period, Urban Style Direct increased revenue by 204.82% with help from Google Analytics professional service partner EpikOne and e-Commerce service provider MonsterCommerce.
Read more about our success in increasing SEO revenue by focusing on Analytics.
