What Else Does a Web Analyst Do beyond Web Analysis?

What other things do web analysts do? Besides blog and do WAA stuff… And ensure tool configuration/administration, date collection, data verification/validation, reporting, KPI generation, conversion optimization, deep site analysis, stakeholder guidance, outcomes evaluation and so on… Well the fun answer is “it depends” on a things like your boss, the organization you work and the… Read More »

Google Analytics Basics: The Visitors Report

To get real value out of your analytics, it’s important to understand what your analytics have the potential to tell you. And before that full potential can be realized, it is often necessary to start with the very basics. Remember that analytics are just numbers that represent events on your website. Knowing what those events… Read More »

Formulating Key Performance Indicators (KPI) Plan

The info-glut in web analytics is enormous. So much data. Companies report that 69% of all people who consume the data don’t understand it. How does a business go about making sense of it all? Formulating a comprehensive KPI (Key Performance Indicator) strategy is a big part of differentiating signal from noise and directing appropriate… Read More »