Simplified Guide To Google Analytics Goals and Set Up

I’m always surprised when I discover just how many businesses don’t have goals configured in Google Analytics. You may be measuring your e-commerce business in analytics, but there are still a lot of other options available to measure engagement, as well as other conversion points, that have no relation to generating revenue. Due to the […]

Tracking Your Twitter Tweets with Google Analytics

If you want to share information about your web content and engage online communities, Twitter is the tool you’re looking for. Twitter is a powerful tool, and it’s important that you know just how effective it is in drawing traffic to your website. A report can be generated by Google Analytics, and this report focuses […]