Simplified Guide To Google Analytics Goals and Set Up

I’m always surprised when I discover just how many businesses don’t have goals configured in Google Analytics. You may be measuring your e-commerce business in analytics, but there are still a lot of other options available to measure engagement, as well as other conversion points, that have no relation to generating revenue. Due to the fact that this is a very common step omitted from… read more

Tracking Your Twitter Tweets with Google Analytics

If you want to share information about your web content and engage online communities, Twitter is the tool you’re looking for. Twitter is a powerful tool, and it’s important that you know just how effective it is in drawing traffic to your website. A report can be generated by Google Analytics, and this report focuses on your Twitter traffic. This report from Google is very… read more