Welcome to our Newsletter - June 2009
Welcome to the EpikOne newsletter. You are receiving this as a client, colleague or subscriber. If you would like to opt-out, please click here. Our newsletter delivers updates on EpikOne along with insights into online marketing, web analytics and testing. Occasionally, we will also send special announcement emails when we have exciting news.
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As analytics continues to permeate the marketing ecosystem, data is evermore critical. Making decisions based on flawed data is more detrimental than making a decision with no data at all. Although this insight will focus more on Google Analytics data, the fundamental principle applies across all sources of data.
At EpikOne, we have configured and audited Google Analytics for hundreds of websites ranging from emerging e-commerce companies to Fortune 500 organizations and we have rarely encountered a flawless Google Analytics implemenation across all key metrics. The instances of flawed implementations range from improper page tags to flawed paid search campaigns causing organic and paid keywords to be grouped together. In fact, a free service we offer, SiteScan, has scanned nearly 55 million pages across 80,000 sites, and found that only 54% of pages are tagged properly with Google Analytics.
The responsibility of data quality inevitably ties back to the individuals, departments and vendors, who contribute to the implementation and ongoing management of analytics. It comes down to people and process and in order to successfully configure analytics for a baseline of quality data, a well defined process needs to be followed with an end goal of analyzing quality data. Review page tagging across all web properties, ensure that all advertising campaigns are being tracked effectively and key conversion goals are being measured. As you move forward in your 2009 marketing initiatives, focus on accountability, and make sure to take the time to evaluate data quality. Ensure the right people and process have been assigned to this important of marketing measuring tool.
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Analytics for Enterprises
As Google Analytics continues to gain traction into the enterprise marketing arena through continued product feature additions, EpikOne is committed to working with global organizations to make metrics matter. EpikOne was selected recently by numerous enterprises to ensure data integrity and drive effective online strategies through media measurement and website optimization. Here are a few engagements that we are excited to announce:
ServiceMaster  The ServiceMaster Family of Brands comprises some of the most well known companies in the home services industry. EpikOne will work with both Terminix and American Home Shield to enhance the value of Google Analytics by monitoring the ongoing quality of the data and driving insightful strategies fueled by metrics.
Bestseller  A global juggernaut in the retail space, Bestseller is comprised of nine fashion brands sold throughout 4,100 stores across 41 countries. Google Analytics is the technology of choice for measuring website performance and marketing ROI, and EpikOne will work closely with Bestseller to maximize the value of the data. From initial configuration, to ongoing monitoring, reporting, testing and analysis, EpikOne's suite of solutions will provide Bestseller an integrated process for making metrics based marketing decisions.
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Polish Your Skills
 Google Seminars for Success continues its 2009 tour in Washington, DC on June 25th and 26th. Recent event locations include Atlanta, Amsterdam, Toronto, Philadelphia and Boston. Countless attendees have enjoyed to two intensive days of Google Analytics training. Seminars for Success is officially sponsored by Google™, so you can trust you will receive the most accurate and up-to-date information on the best practices for Google Analytics and Google Website Optimizer. Learn more about attending Seminars for Success!
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Analytics Evangelism
 After nearly a year since its release, AnalyticsView is evolving from a stand alone application to a multi-faceted Google Analytics Tool Box. Along with creating custom GA reports with ease, AnalyticsView offers EpikOne proprietary applications and resources to help users maintain a healthy GA environment.
The cornerstone of AnalyticsView, which is creating custom GA reports, is growing in leaps and bounds as well. AnalyticsView has now produced nearly 5000 custom reports from hundreds of GA profiles, and saved countless hours of manual compilation and formatting. Advanced development of AnalyticsView for our clients includes custom-built and styled report templates, translation to other languages and expanded KPI menus. Take a look at what's new in AnalyticsView and see how it can help your agency or organization elevate their use of Google Analytics!
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Training
Hone your analytics skills with our training offerings
Seminars for Success Washington D.C.: Google Analytics Training
Washington D.C.
June 25 + 26
LEARN MORE +
Corporate/Agency Customized Programs
Inquire for information
LEARN MORE +
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