Sunday, September 21st, 2008
Following the lead of Dennis Mortensen (founder of IndexTools, Director of Insights at Yahoo!, WAA board member and all around good guy) I've decided to identify just how compliant GA is with these standards.
Below is a list of all standards defined in the WAA metrics definitions document and GA compliance ...
Posted in about ga, analysis, resources, web-analytics | 20 Comments »
Tuesday, July 29th, 2008
A while back, Google Analytics and YouTube introduced YouTube Insight, a tool to provide more information about the people viewing your videos on www.youtube.com. It's pretty cool stuff and if you're posting videos to YouTube it provides a lot of great information.
But what about YouTube videos that are embedded ...
Posted in campaign-tracking, event-tracking, tracking | 20 Comments »
Tuesday, October 30th, 2007
On November 12-16 we'll be holding our second Online Marketing BootCamp. This 5 day event is a series of talks and training sessions about online marketing and how to power your online marketing with Google tools. We have sessions ranging from the State of Online Advertising to Advanced ...
Posted in Uncategorized | 2 Comments »
Sunday, October 7th, 2007
I'm not a testing guru. I love testing and think it's a vital part of the web analytics process, but I'm still learning about the ins and outs. One thing that I have learned is that there is more to testing than changing the color of a button ...
Posted in analysis | 5 Comments »
Sunday, September 2nd, 2007
I just read a great article by Bryan Eisenderg about Conversion Rate Basics. He points out some simple things that you should do to insure your site is converting visitors. This got me thinking about an experience I had earlier this week.
On Wednesday (August 29, 2007) I received ...
Posted in Uncategorized | 3 Comments »
Wednesday, August 29th, 2007
Do you run a subscription based website? You know the type of site: customers pay you a monthly fee and you give them access to valuable content. I've worked with a number of clients with this business model and have noticed that many make a consistent mistake when ...
Posted in analysis, tips, tracking | 23 Comments »
Friday, June 8th, 2007
Over the past few years I've learned quite a bit about Google Analytics in my day to day job as a web analyst. I've tried to pass along much of what I know using this blog. Now I have a new way to share my knowledge.
The ...
Posted in Uncategorized | 11 Comments »
Monday, June 4th, 2007
Today the Inside AdWords blog announced that the AdWords team has completed their beta test for audio ads. They are now in the process of rolling out access to all AdWords accounts. I was pleasantly surprised that my own personal AdWords account now has audio ads. Look ...
Posted in analysis, tracking | 7 Comments »
Tuesday, May 8th, 2007
I’m not going to sugar-coat this. The new Google Analytics reporting interface is radically different than the old reporting interface. It will take you some time to get comfortable using the new version. You may even be lost the first time you log in. Don't worry, ...
Posted in analysis | 2 Comments »
Wednesday, April 4th, 2007
Ok, I'll bite. I'll jump on the bandwagon and post about Google Website Optimizer (WO). It seems that everyone is writing about it today so why not one more post? :)
We've been using WO for over a year and love it. It's easy to use, very inexpensive ...
Posted in website-optimizer | 4 Comments »
