Tuesday, October 28th, 2008
I know the past week has been full of Google Analytics news, but I'm excited to tell you about something one of our team members created: Google Analytics Notes.
For a long time we've wanted to add business data to GA to help keep track of marketing activities, industry news and ...
Posted in analysis, resources, tips | 76 Comments »
Thursday, December 13th, 2007
Along with some other features, Google Analytics today launched Google Analytics Custom Tracking. This is a new website (code.google.com/apis/analytics/, a section of code.google.com) that deals with the Google Analytics Tracking Code. The site does a nice job of pulling together information about ga.js and Event Tracking. Plus it has ...
Posted in resources | 9 Comments »
Tuesday, October 23rd, 2007
Google got a lot of attention last week when it introduced some really cool new features in Google Analytics. One of these features, Event Tracking, is enabled by a new version of the Google Analytics Tracking Code (GATC).
This is a big change. Updating the GATC on ...
Posted in Uncategorized | 3 Comments »
Thursday, September 13th, 2007
As some of you may have noticed, my book PDF e-book has been published! Google Analytics Short Cut hit the web on August 31 and is now available for purchase at O'Reilly's website.
In my opinion, and I'm a bit biased after writing for all those hours, it's ...
Posted in Uncategorized | 19 Comments »
Friday, May 25th, 2007
We all know that getting Google Analytics configured correctly is the key to getting good data for analysis. To help facilitate that process EpikOne has created a new tool called SiteScan. Originally we wanted a tool that would scan all pages and check for the tracking code. ...
Posted in Uncategorized | 3 Comments »
Tuesday, April 10th, 2007
This blog is almost one year old. In all that time I've tried to do two things: 1. create truly original blog posts, and 2. avoid hard selling you, the reader, on EpikOne. Heck, I haven't even tried to soft sell you anything! Today that changes a ...
Posted in Uncategorized | 6 Comments »
Monday, April 9th, 2007
Welcome to Part 3 of Tracking Clicks with Google Analytics! Last time I discussed the process and theory behind tracking visitor click data in GA. This technique is primarily used to track non-HTML files and outbound links. In this post we'll discuss a quicker, easier way to ...
Posted in tracking | 27 Comments »
Wednesday, December 6th, 2006
Over the past few months, Robbin Steif from LunaMetrics has been writing a series of posts about regular expressions. The series is amazing and I highly recommend it to anyone learning reg ex (as the geeks call it).
In one of Robbin's posts she mentions a small, reg ex testing ...
Posted in resources | 8 Comments »
Friday, November 10th, 2006
In Part 1 of this series I explained that Google Analytics campaign tracking is based on a technology called link tagging. Link tagging is the process of adding business information to the URLs that we use in our on-line ads. But how do we actually tag these links? ...
Posted in campaign-tracking | 17 Comments »
