Thursday, October 12th, 2006
I've written about some of the most common Google Analytics configuration mistakes. But how do you know if you've made one of these mistakes? What can you do to insure that a profile is set up correctly after it's collecting data? Here are a few things you ...
Posted in common problems | 2 Comments »
Tuesday, October 10th, 2006
A couple of weeks ago I wrote about the two types of Google Analytics configurations: the technical configuration and the functional configuration. I've been explaining the technical configuration with a series of posts called 'Top Google Analytics Configuration Mistakes'. Now I'm finally going to tackle the functional configuration. ...
Posted in Uncategorized | No Comments »
Tuesday, September 26th, 2006
One of Google Analytics' great features is that it can track visitors across multiple domains. This is especially handy for all those folks using a third party shopping cart. Getting GA configured correctly to work with a third party domain is not overly complicated but there can be ...
Posted in common problems, tracking | 56 Comments »
Thursday, September 21st, 2006
In my previous post I discussed how an incorrect Default Page setting can cause a single page on your website to be counted as two different pages. That same concept is the driving force behind Common Google Analytics Configuration Mistake #2. If your website uses query string parameters ...
Posted in common problems, tracking | 9 Comments »
Thursday, September 21st, 2006
Setting the default page for your website is a simple configuration step that insures the quality of your Google Analytics report data is good. The default page for a website is the page shown to a visitor when they enter just the website domain into the browser's location bar. ...
Posted in common problems, tracking | 10 Comments »
Thursday, August 31st, 2006
Whenever I work with a client the first thing I do is create a change log for Google Analytics. I create a very basic spreadsheet (usually suing Google Spreadsheets so I can share it with the client) and use it to record every modification I make to their GA ...
Posted in tips | 4 Comments »
Tuesday, June 27th, 2006
I spend lots of time working with Google Analytics. Over the past year I've discovered a number of tools that are helpful when debugging GA issues. Here is my list of must-have tools for the GA developer. If you have a tool that you think I should ...
Posted in resources | 3 Comments »
Sunday, June 25th, 2006
Time for another installment of how to set up Google Analytics the right way! Today we're going to talk about how to configure GA if your website spans multiple domain names. This is often the case if you're using a third party shopping card. Just a note, ...
Posted in about ga, tracking | 8 Comments »
Wednesday, June 14th, 2006
In a previous post I mentioned that Google Analytics now offers an installation guide to help users hit the ground running. To further help GA user's I'm writing a number of posts about common installation and configuration issues. Stuff that I encounter often.
Today I'm going to talk about ...
Posted in Uncategorized | 14 Comments »
Tuesday, June 13th, 2006
One of my rants is about web analytics data. Not how accurate it is, but where it belongs. For the majority of people the default reports in a given web analytics package are completely adequate. New visitors, returning visitors, campaign tracking, click path analysis... they're all very ...
Posted in Uncategorized | 2 Comments »
