Thursday, April 16th, 2009
A while back I wrote a post called Count Me Out! that explained how to exclude Google Analytics data based on the custom segment value.
My previous post was based on the old, urchin.js tracking code, and a lot of people have been waiting for an update. It's taken a ...
Posted in tips, tracking | 24 Comments »
Wednesday, March 18th, 2009
A while back I wrote a post about how you can integrate Google Analytics with a CRM system. That posts referenced the old urchin.js code and is in need of an update. Plus a lot of people have been asking me about different integration options and I thought ...
Posted in tips, tracking | 25 Comments »
Tuesday, August 26th, 2008
Is Google Analytics an "enterprise" class analytics solution? That's debatable, and in fact, it has already been debated.
In my opinion, it depends. It depends on your analytics needs.
We've worked with plenty of "enterprise" class organizations that were new to web analytics. They had ...
Posted in common problems | 18 Comments »
Sunday, July 20th, 2008
Many site owners spend a lot of time creating content that is supposed to drive conversions. But what's the best way to measure the performance of this content with Google Analytics? How can we measure a specific piece of content, be it a page or a piece of ...
Posted in tips, tracking | 23 Comments »
Sunday, January 13th, 2008
This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance.
Sure, it's great to measure things like conversion rate, but revenue is much more tangible to many ...
Posted in ecommerce, tracking | 35 Comments »
Tuesday, January 8th, 2008
Happy new year! I can't believe 2007 is over. Continuing with a tradition I began last year, I give you my 2008 GA resolutions.
Before I get into the list, I want to thank everyone who reads and contributes to Analytics Talk. 2007 was an incredible ...
Posted in tips | 12 Comments »
Monday, December 10th, 2007
Love em or hate em, regular expression are a part of Google Analytics. They provide a lot flexibility but at a price. Small mistakes can become magnified and result in poor data quality.
I know there's a lot of information out there about regular expressions, but I ...
Posted in resources | 12 Comments »
Monday, November 19th, 2007
Tracking websites that have multiple sub domains may not seem like a complicated thing. In fact, the GA support docs clearly outlines two ways to track sub domains. You can track all sub domains in a single profile or you can track sub domains in separate profiles. ...
Posted in tracking | 79 Comments »
Tuesday, November 6th, 2007
We all know that data quality sucks! But there are a few, vital steps that you can take to insure that your Google Analytics data is as accurate as possible. Remember, accurate data makes for happy, and accurate, analysts.
Here are three simple tips that can help make your ...
Posted in tips, tracking | 9 Comments »
Thursday, September 13th, 2007
As some of you may have noticed, my book PDF e-book has been published! Google Analytics Short Cut hit the web on August 31 and is now available for purchase at O'Reilly's website.
In my opinion, and I'm a bit biased after writing for all those hours, it's ...
Posted in Uncategorized | 19 Comments »
