Tuesday, October 16th, 2007
In this post I’m going to discuss how to implement event tracking in Google Analytics. If you have not read part 1, I strongly recommend you do so because I reference Part one extensively. When we implement event tracking we add code that creates the data model we ...
Posted in event-tracking, tracking | 14 Comments »
Tuesday, October 16th, 2007
This is part three of a three part series about event tracking in Google Analytics. You can find more information in these other posts:
Event Tracking Pt. 1: Overview & Data Model
Event Tracking Pt. 2: Implementation
I wrote this post before having access to the new events reports. As ...
Posted in analysis, event-tracking, tracking | 10 Comments »
Tuesday, October 16th, 2007
This is part 1 in a two part series about tracking on site search with Google Analytics. In this post I outline the setup and configuration you need to perform to create accurate, usable data in the new reports. If you’d like to get a look at the ...
Posted in tracking | 36 Comments »
Tuesday, October 16th, 2007
This is part two in a two part series about the new GA on site search reports. In part one I discussed the setup.
There is a tremendous amount of information in the new Site Serch reports about ow your visitors interact with your search engine. But it goes ...
Posted in analysis | 3 Comments »
Sunday, October 7th, 2007
I'm not a testing guru. I love testing and think it's a vital part of the web analytics process, but I'm still learning about the ins and outs. One thing that I have learned is that there is more to testing than changing the color of a button ...
Posted in analysis | 5 Comments »
Thursday, September 13th, 2007
As some of you may have noticed, my book PDF e-book has been published! Google Analytics Short Cut hit the web on August 31 and is now available for purchase at O'Reilly's website.
In my opinion, and I'm a bit biased after writing for all those hours, it's ...
Posted in Uncategorized | 19 Comments »
Wednesday, September 5th, 2007
Today the Website Optimizer team introduced some new features that will make Optimizer much easier to use. I'm going to defer to the guys at GrokDotCom for coverage on the new features. They got their post up pretty fast and included a snazzy interview with Tom Leung (the Website Optimizer ...
Posted in tips, tracking, website-optimizer | 16 Comments »
Wednesday, August 29th, 2007
Do you run a subscription based website? You know the type of site: customers pay you a monthly fee and you give them access to valuable content. I've worked with a number of clients with this business model and have noticed that many make a consistent mistake when ...
Posted in analysis, tips, tracking | 23 Comments »
Tuesday, July 17th, 2007
[ UPDATED: I've added some more information re: filtering direct and referral traffic. ]
This is a quick post. The goal is to help all you GA users that read Avinash's most recent post about measuring success for non-e-commerce sites. Avinash lays out three recommendations including:
3. Segment the data! For ...
Posted in analysis, tips, tracking | 26 Comments »
Saturday, July 14th, 2007
This post is for all you contractors and agencies out there that are setting up Google Analytics for your clients. I want to help your relationship. No, not the relationship between you and your significant other. The relationship between you and your client.
One of the biggest problems ...
Posted in tips, tracking | 14 Comments »
