Thursday, April 16th, 2009
A while back I wrote a post called Count Me Out! that explained how to exclude Google Analytics data based on the custom segment value.
My previous post was based on the old, urchin.js tracking code, and a lot of people have been waiting for an update. It's taken a ...
Posted in tips, tracking | 24 Comments »
Thursday, March 12th, 2009
One thing that I like about Google Analytics custom reports is the ability to actually do analysis with this feature. Sure, custom reports is a great way to change how data is displayed (for the annoying manager that only wants to see visits), but the reporting framework also ...
Posted in Uncategorized | 8 Comments »
Tuesday, September 2nd, 2008
A couple of weeks ago I decided to start Twittering. I've had a Twitter account for a while, but never really got into it. But after observing some friends for a while, and reading up on how others use Twitter, I started to see some value in the ...
Posted in campaign-tracking | 54 Comments »
Friday, August 29th, 2008
There has been a modest buzz this week over some leaked screen shots of the Google AdSense integration into Google Analytics. I don't think this addition is a surprise to anyone, but it is very exciting to see Google pulling more data into GA. As I've said in ...
Posted in predictions | 10 Comments »
Tuesday, August 26th, 2008
Is Google Analytics an "enterprise" class analytics solution? That's debatable, and in fact, it has already been debated.
In my opinion, it depends. It depends on your analytics needs.
We've worked with plenty of "enterprise" class organizations that were new to web analytics. They had ...
Posted in common problems | 18 Comments »
Tuesday, July 29th, 2008
A while back, Google Analytics and YouTube introduced YouTube Insight, a tool to provide more information about the people viewing your videos on www.youtube.com. It's pretty cool stuff and if you're posting videos to YouTube it provides a lot of great information.
But what about YouTube videos that are embedded ...
Posted in campaign-tracking, event-tracking, tracking | 27 Comments »
Sunday, July 20th, 2008
Many site owners spend a lot of time creating content that is supposed to drive conversions. But what's the best way to measure the performance of this content with Google Analytics? How can we measure a specific piece of content, be it a page or a piece of ...
Posted in tips, tracking | 23 Comments »
Thursday, July 17th, 2008
It's been just over a year since Google redesigned and relaunched Google Analytics. In that time GA has become an innovative product that seems to improve every day.
But I believe that many of us, myself included, are really missing the point when it comes to Google Analytics. I don't ...
Posted in about ga, web-analytics | 7 Comments »
Wednesday, July 2nd, 2008
One thing that I try to stress in my client work and training is that Google Analytics is a platform. If you understand the framework you can use it to track many different things. E-commerce tracking is one part of Google Analytics that is particularly flexible and can ...
Posted in ecommerce, tracking | 27 Comments »
Wednesday, June 25th, 2008
The Google Analytics e-commerce reports contain two specific reports that I believe are critical to understanding the behavior of site visitors: Days to Purchase and Visits to Purchase. These reports are the only way to measure the online sales cycle using Google Analytics.
But, as their names imply, these reports ...
Posted in ecommerce, tracking | 38 Comments »
