Google Analytics Version 3.0

Wednesday, October 22nd, 2008

Today Google is releasing a significant update to Google Analytics. I'm not sure if it is officially version 3.0, but the amount of new functionality is extraordinary. Not to mention some nice changes to the interface to clean things up. This new release includes: * ...

Getting to Know the New Google Analytics Admin Interface

Wednesday, October 22nd, 2008

One part of Google Analytics that has seen very little love over the past few years is the administrative interface. Not any more! Google has rolled out a beta version of a new GA management tool that will have an immediate impact on how we set up and ...

Three GA Changes that Predict the Future

Friday, August 29th, 2008

There has been a modest buzz this week over some leaked screen shots of the Google AdSense integration into Google Analytics. I don't think this addition is a surprise to anyone, but it is very exciting to see Google pulling more data into GA. As I've said in ...

New and Improved GA.JS Documentation

Thursday, December 13th, 2007

Along with some other features, Google Analytics today launched Google Analytics Custom Tracking. This is a new website (code.google.com/apis/analytics/, a section of code.google.com) that deals with the Google Analytics Tracking Code. The site does a nice job of pulling together information about ga.js and Event Tracking. Plus it has ...

Surprise! New Google Analytics Features

Thursday, December 13th, 2007

It looks like the team at Google Analytics has surprised us all with some new features. What a great way to celebrate the holiday season. Many of these new changes were actually announced by Brett Crosby at Emetrics and are just now getting rolled out to all of ...

Google Analytics: Thoughts on the Future

Tuesday, December 4th, 2007

I am continuously amazed at how fast our industry changes. In the two years since Google Analytics was launched we've seen Web Analytics grow in popularity and web analysts become highly prized in the marketplace. Many people attribute the change to Google Analytics which got me thinking about ...

UPDATED: GA On Site Search Setup

Saturday, November 17th, 2007

I've updated my post about setting up Google Analytics On Site Search Reporting. Since its launch I've learned a few new things and wanted to pass on the information.For example, you can't use filters to change the data in the reports. That's a HUGE problem because we have ...

New Google Analytics Features & Announcements

Tuesday, October 16th, 2007

Today Google announced a number of new features for Google Analytics. I’m really excited about these features because they will greatly improve our ability to understand our site site visitors and what they want to do. You should know that this is a true beta. Google is ...

Automatic Outbound Link Tracking

Tuesday, October 16th, 2007

With the release of the new GA.JS tracking code Google Analytics now supports automatic outbound link tracking. No more adding urchinTracking() to links! In order to get outbound link tracking to work you need to migrate to the new ga.js. I don't have any reports to show you, but hope to ...

Event Tracking Pt. 1: Overview & Data Model

Tuesday, October 16th, 2007

One of the major new features announced by Google at the EMetrics summit is event tracking. There has been a lot of discussion in our industry about tracking events and only a few vendors offer this feature. I believe that Google is the third. Anyway, this post ...