Tuesday, October 28th, 2008
I know the past week has been full of Google Analytics news, but I'm excited to tell you about something one of our team members created: Google Analytics Notes.
For a long time we've wanted to add business data to GA to help keep track of marketing activities, industry news and ...
Posted in analysis, resources, tips | 38 Comments »
Wednesday, October 22nd, 2008
One part of Google Analytics that has seen very little love over the past few years is the administrative interface. Not any more! Google has rolled out a beta version of a new GA management tool that will have an immediate impact on how we set up and ...
Posted in about ga, analysis | 7 Comments »
Wednesday, October 22nd, 2008
Advanced segmentation is a new feature in Google Analytics that lets you segment all data in a profile. Why is this important? We now have an incredibly powerful segmentation tool that we can use to identify which segments of our traffic are performing and which are not. ...
Posted in analysis | 17 Comments »
Sunday, September 21st, 2008
Following the lead of Dennis Mortensen (founder of IndexTools, Director of Insights at Yahoo!, WAA board member and all around good guy) I've decided to identify just how compliant GA is with these standards.
Below is a list of all standards defined in the WAA metrics definitions document and GA compliance ...
Posted in about ga, analysis, resources, web-analytics | 20 Comments »
Sunday, July 20th, 2008
Many site owners spend a lot of time creating content that is supposed to drive conversions. But what's the best way to measure the performance of this content with Google Analytics? How can we measure a specific piece of content, be it a page or a piece of ...
Posted in tips, tracking | 19 Comments »
Thursday, July 17th, 2008
It's been just over a year since Google redesigned and relaunched Google Analytics. In that time GA has become an innovative product that seems to improve every day.
But I believe that many of us, myself included, are really missing the point when it comes to Google Analytics. I don't ...
Posted in about ga, web-analytics | 7 Comments »
Thursday, December 13th, 2007
It looks like the team at Google Analytics has surprised us all with some new features. What a great way to celebrate the holiday season. Many of these new changes were actually announced by Brett Crosby at Emetrics and are just now getting rolled out to all of ...
Posted in Uncategorized | 10 Comments »
Tuesday, October 16th, 2007
This is part three of a three part series about event tracking in Google Analytics. You can find more information in these other posts:
Event Tracking Pt. 1: Overview & Data Model
Event Tracking Pt. 2: Implementation
I wrote this post before having access to the new events reports. As ...
Posted in analysis, event-tracking, tracking | 10 Comments »
Tuesday, October 16th, 2007
This is part two in a two part series about the new GA on site search reports. In part one I discussed the setup.
There is a tremendous amount of information in the new Site Serch reports about ow your visitors interact with your search engine. But it goes ...
Posted in analysis | 3 Comments »
Sunday, October 7th, 2007
I'm not a testing guru. I love testing and think it's a vital part of the web analytics process, but I'm still learning about the ins and outs. One thing that I have learned is that there is more to testing than changing the color of a button ...
Posted in analysis | 5 Comments »
