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Tuesday, July 25th, 2006
Last week wrote a piece about using custom segments to exclude yourself from Google Analytics tracking. I didn't stop to think that some folks may not know what custom segmentation is and how it is implemented with Google Analytics. So today I'll cover how to setup and use ...
9 Comments »
Thursday, March 12th, 2009
One thing that I like about Google Analytics custom reports is the ability to actually do analysis with this feature. Sure, custom reports is a great way to change how data is displayed (for the annoying manager that only wants to see visits), but the reporting framework also ...
8 Comments »
Tuesday, May 8th, 2007
At the top of each report you'll see an 'Add to Dashboard' button. Simply click the button and GA will add the report to your dashboard. I'm not sure if there is a limit to the number of reports that can be added to the dashboard, ...
17 Comments »
Monday, June 12th, 2006
With a little bit of programming you can use Google Analytics to track your off-line advertising activities. There are some caveats, but I believe the process below is reliable and convenient for customers. Here's how to set it up.
First a disclaimer. I'm not going to go over ...
28 Comments »
Tuesday, July 11th, 2006
To keep your Google Analytics data pure you should remove all traffic generated by yourself or others that may not be real visitors. For example, if your company has a large call center you should remove the traffic they generate because it will skew your analytics data.
To remove this data ...
83 Comments »
Wednesday, June 21st, 2006
Yesterday I posted a custom Urchin report for tracking the success of Google AdWords ad scheduling (aka dayparting). Last night I decided to take the report one step further. The new report allows you to drill down from a campaign, to the Keywords within that campaign and finally ...
No Comments »
Tuesday, May 8th, 2007
Today At EMetrics Brett Crosby announced a new version of Google Analytics. Over the next few weeks the Google Analytics team will begin to migrate all Google Analytics accounts to the new version of the application. The changes are significant and, in my opinion, represent a tremendous improvement ...
32 Comments »
Thursday, November 20th, 2008
Do you live in Montreal or on the East Coast of the US? Want to learn more about how to find actionable data in Google Analytics? Then join us for Google Analytics Seminars for Success in Montreal on December 8 and 9.
We've been putting on these training events ...
3 Comments »
Thursday, April 16th, 2009
A while back I wrote a post called Count Me Out! that explained how to exclude Google Analytics data based on the custom segment value.
My previous post was based on the old, urchin.js tracking code, and a lot of people have been waiting for an update. It's taken a ...
24 Comments »
Wednesday, August 29th, 2007
Do you run a subscription based website? You know the type of site: customers pay you a monthly fee and you give them access to valuable content. I've worked with a number of clients with this business model and have noticed that many make a consistent mistake when ...
31 Comments »
