Archive for the ‘Uncategorized’ Category

New Google Analytics Features & Announcements

Tuesday, October 16th, 2007

Today Google announced a number of new features for Google Analytics. I’m really excited about these features because they will greatly improve our ability to understand our site site visitors and what they want to do. You should know that this is a true beta. Google is ...

Introducing Urchin 6

Tuesday, October 16th, 2007

It's finally here. After almost 3 years there is a new version of Urchin. For those of you that do not know what Urchin is, it is a log processing web analytics tool and the predecessor to Google Analytics. Urchin 6 will be released as a beta ...

GA.JS: New Google Analytics Tracking Code

Tuesday, October 16th, 2007

On October 16, 2007 Google announced a new version of the Google Analytics Tracking Code named ga.js. This means that there are now two versions of the GATC: the old urchin.js and the new ga.js. What makes the new ga.js different from urchin.js? The ability to track events New object oriented ...

Automatic Outbound Link Tracking

Tuesday, October 16th, 2007

With the release of the new GA.JS tracking code Google Analytics now supports automatic outbound link tracking. No more adding urchinTracking() to links! In order to get outbound link tracking to work you need to migrate to the new ga.js. I don't have any reports to show you, but hope to ...

Are You Going to eMetrics?

Monday, October 8th, 2007

I'm headed to eMetrics next week. I'm actually traveling to California this week and will fly directly to the summit. In between the sessions I usually hang out at the Google booth and try to answer GA questions. So, if you need some help with GA, or ...

Google Analytics Short Cut

Thursday, September 13th, 2007

As some of you may have noticed, my book PDF e-book has been published! Google Analytics Short Cut hit the web on August 31 and is now available for purchase at O'Reilly's website. In my opinion, and I'm a bit biased after writing for all those hours, it's ...

Tip: Make Sure Your Site Works

Sunday, September 2nd, 2007

I just read a great article by Bryan Eisenderg about Conversion Rate Basics. He points out some simple things that you should do to insure your site is converting visitors. This got me thinking about an experience I had earlier this week. On Wednesday (August 29, 2007) I received ...

Writing More than Blog Posts

Friday, June 8th, 2007

Over the past few years I've learned quite a bit about Google Analytics in my day to day job as a web analyst. I've tried to pass along much of what I know using this blog. Now I have a new way to share my knowledge. The ...

Making GA Documentation Better: Your Feedback Needed

Monday, June 4th, 2007

My good friend Robbin Steif is having a contest. She's looking for omissions and mistakes in the GA support documentation and Conversion University. The top four submissions will win a prize! The Prizes! We have three prizes, donated by two of LunaMetrics’ customers. Isn’t that great, how there ...

Introducing SiteScan

Friday, May 25th, 2007

We all know that getting Google Analytics configured correctly is the key to getting good data for analysis. To help facilitate that process EpikOne has created a new tool called SiteScan. Originally we wanted a tool that would scan all pages and check for the tracking code. ...