Archive for the ‘Uncategorized’ Category
Wednesday, July 2nd, 2008
One thing that I try to stress in my client work and training is that Google Analytics is a platform. If you understand the framework you can use it to track many different things. E-commerce tracking is one part of Google Analytics that is particularly flexible and can ...
Posted in Uncategorized | 2 Comments »
Wednesday, June 25th, 2008
The Google Analytics e-commerce reports contain two specific reports that I believe are critical to understanding the behavior of site visitors: Days to Purchase and Visits to Purchase. These reports are the only way to measure the online sales cycle using Google Analytics.
But, as their names imply, these reports ...
Posted in Uncategorized | 14 Comments »
Friday, June 20th, 2008
After a hiatus that was much too long I am back blogging! Many people have emailed me asking why I have not posted in so long. The simple answer is I was really, really, busy with work.
Specifically I've been working on Google Analytics Seminars for Success. ...
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Tuesday, January 22nd, 2008
This is part 2 in my series on Google Analytics e-commerce tracking. In part 1 I described, at a conceptual level, how GA e-commerce tracking works. In this post I'll get into the specifics of the code and how to install it.
This isn't the most exciting ...
Posted in Uncategorized | 31 Comments »
Sunday, January 13th, 2008
This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance.
Sure, it's great to measure things like conversion rate, but revenue is much more tangible to many ...
Posted in Uncategorized | 15 Comments »
Tuesday, January 8th, 2008
Happy new year! I can't believe 2007 is over. Continuing with a tradition I began last year, I give you my 2008 GA resolutions.
Before I get into the list, I want to thank everyone who reads and contributes to Analytics Talk. 2007 was an incredible ...
Posted in Uncategorized | 9 Comments »
Monday, December 17th, 2007
I've gotten a lot of comments over the weekend about using the new ga.js code with ASP sites. It turns out that the code does not work with nested SP script tags. Also, the new tracking code that GA spits out is not XHTML compliant. These are ...
Posted in Uncategorized | 16 Comments »
Thursday, December 13th, 2007
Along with some other features, Google Analytics today launched Google Analytics Custom Tracking. This is a new website (code.google.com/apis/analytics/, a section of code.google.com) that deals with the Google Analytics Tracking Code. The site does a nice job of pulling together information about ga.js and Event Tracking. Plus it has ...
Posted in Uncategorized | 9 Comments »
Thursday, December 13th, 2007
It looks like the team at Google Analytics has surprised us all with some new features. What a great way to celebrate the holiday season. Many of these new changes were actually announced by Brett Crosby at Emetrics and are just now getting rolled out to all of ...
Posted in Uncategorized | 10 Comments »
Wednesday, December 12th, 2007
Next Tuesday and Wednesday we'll be hosting a 2 1/2 hour online training session about Analytics and Usability. My co-worker Danielle Giandomenico and I will each speak for one hour to discuss how to use Google Analytics to improve your business. Then we'll take your questions for a ...
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