Archive for July, 2008
Tuesday, July 29th, 2008
A while back, Google Analytics and YouTube introduced YouTube Insight, a tool to provide more information about the people viewing your videos on www.youtube.com. It's pretty cool stuff and if you're posting videos to YouTube it provides a lot of great information.
But what about YouTube videos that are embedded ...
Posted in campaign-tracking, event-tracking, tracking | 20 Comments »
Sunday, July 20th, 2008
Many site owners spend a lot of time creating content that is supposed to drive conversions. But what's the best way to measure the performance of this content with Google Analytics? How can we measure a specific piece of content, be it a page or a piece of ...
Posted in tips, tracking | 19 Comments »
Thursday, July 17th, 2008
It's been just over a year since Google redesigned and relaunched Google Analytics. In that time GA has become an innovative product that seems to improve every day.
But I believe that many of us, myself included, are really missing the point when it comes to Google Analytics. I don't ...
Posted in about ga, web-analytics | 7 Comments »
Wednesday, July 2nd, 2008
One thing that I try to stress in my client work and training is that Google Analytics is a platform. If you understand the framework you can use it to track many different things. E-commerce tracking is one part of Google Analytics that is particularly flexible and can ...
Posted in ecommerce, tracking | 15 Comments »
