Analytics Talk

Google Analytics E-Commerce Tracking Pt. 3: Why EVERYONE Should Use It

Wednesday, June 25th, 2008

The Google Analytics e-commerce reports contain two specific reports that I believe are critical to understanding the behavior of site visitors: Days to Purchase and Visits to Purchase. These reports are the only way to measure the online sales cycle using Google Analytics. But, as their names imply, these reports ...

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I’m Back. Finally.

Friday, June 20th, 2008

After a hiatus that was much too long I am back blogging! Many people have emailed me asking why I have not posted in so long. The simple answer is I was really, really, busy with work. Specifically I've been working on Google Analytics Seminars for Success. ...

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