Archive for January, 2008
Tuesday, January 22nd, 2008
This is part 2 in my series on Google Analytics e-commerce tracking. In part 1 I described, at a conceptual level, how GA e-commerce tracking works. In this post I'll get into the specifics of the code and how to install it.
This isn't the most exciting ...
Posted in Uncategorized | 11 Comments »
Sunday, January 13th, 2008
This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance.
Sure, it's great to measure things like conversion rate, but revenue is much more tangible to many ...
Posted in Uncategorized | 14 Comments »
Tuesday, January 8th, 2008
Happy new year! I can't believe 2007 is over. Continuing with a tradition I began last year, I give you my 2008 GA resolutions.
Before I get into the list, I want to thank everyone who reads and contributes to Analytics Talk. 2007 was an incredible ...
Posted in Uncategorized | 9 Comments »
