Archive for October, 2007
Tuesday, October 30th, 2007
On November 12-16 we'll be holding our second Online Marketing BootCamp. This 5 day event is a series of talks and training sessions about online marketing and how to power your online marketing with Google tools. We have sessions ranging from the State of Online Advertising to Advanced ...
Posted in Uncategorized | 2 Comments »
Monday, October 29th, 2007
A lot of people ask about integrating Google Analytics data with other types of data. Most people are interested in some type of CRM integration so that's what I'm going to write about.
Let me start by saying that there is no API to Google Analytics. There is no ...
Posted in Uncategorized | 19 Comments »
Tuesday, October 23rd, 2007
Google got a lot of attention last week when it introduced some really cool new features in Google Analytics. One of these features, Event Tracking, is enabled by a new version of the Google Analytics Tracking Code (GATC).
This is a big change. Updating the GATC on ...
Posted in Uncategorized | 3 Comments »
Tuesday, October 16th, 2007
Today Google announced a number of new features for Google Analytics. I’m really excited about these features because they will greatly improve our ability to understand our site site visitors and what they want to do. You should know that this is a true beta. Google is ...
Posted in Uncategorized | 28 Comments »
Tuesday, October 16th, 2007
It's finally here. After almost 3 years there is a new version of Urchin. For those of you that do not know what Urchin is, it is a log processing web analytics tool and the predecessor to Google Analytics. Urchin 6 will be released as a beta ...
Posted in Uncategorized | 7 Comments »
Tuesday, October 16th, 2007
On October 16, 2007 Google announced a new version of the Google Analytics Tracking Code named ga.js. This means that there are now two versions of the GATC: the old urchin.js and the new ga.js. What makes the new ga.js different from urchin.js?
The ability to track events
New object oriented ...
Posted in Uncategorized | 36 Comments »
Tuesday, October 16th, 2007
With the release of the new GA.JS tracking code Google Analytics now supports automatic outbound link tracking. No more adding urchinTracking() to links!
In order to get outbound link tracking to work you need to migrate to the new ga.js.
I don't have any reports to show you, but hope to ...
Posted in Uncategorized | 6 Comments »
Tuesday, October 16th, 2007
One of the major new features announced by Google at the EMetrics summit is event tracking. There has been a lot of discussion in our industry about tracking events and only a few vendors offer this feature. I believe that Google is the third. Anyway, this post ...
Posted in Uncategorized | 9 Comments »
Tuesday, October 16th, 2007
In this post I’m going to discuss how to implement event tracking in Google Analytics. If you have not read part 1, I strongly recommend you do so because I reference Part one extensively. When we implement event tracking we add code that creates the data model we ...
Posted in Uncategorized | 11 Comments »
Tuesday, October 16th, 2007
This is part three of a three part series about event tracking in Google Analytics. You can find more information in these other posts:
Event Tracking Pt. 1: Overview & Data Model
Event Tracking Pt. 2: Implementation
I wrote this post before having access to the new events reports. As ...
Posted in Uncategorized | 6 Comments »
