Archive for March, 2007

Tracking Clicks with GA Pt. 2: Basic Implementation

Friday, March 23rd, 2007

In Part 1 of this series I discussed urchinTracker: how it works and what it does. Today we're going to put that knowledge to use and learn about tracking visitor clicks. The concept behind tracking clicks with Google Analytics is simple. We capture the visitor's click by modifying the ...

Tracking Clicks with GA Pt. 1: About urchinTracker()

Monday, March 19th, 2007

Welcome to Part 1 of How to Track User Clicks using Google Analytics. Before we learn how to track clicks we need to review some of the technology behind Google Analytics. In particular, we need to understand how GA creates pageviews. Why? Because we will ...

Tracking Clicks with Google Analytics Pt. 0

Tuesday, March 13th, 2007

Have you ever wondered what people click on when they get to your website? I don't mean which links, I mean which elements. Do they get confused and think that an image is a link and try to click on it? Which outbound links do they click ...

Poor Landing Pages: My Experience Tonight

Friday, March 9th, 2007

I'm pretty excited. I'm buying one of those super cool flat screen TVs. I'm going to get a Sony and hook it up to an AppleTV. I've got about $1,500 to spend and am ready to act. Imagine my surprise when I opened my in-box and found an ...

Google Analytics Cross Segmentation: Something You Should Know

Tuesday, March 6th, 2007

Google Analytics has a great feature called Cross Segmentation. Using this feature you can 'drill down' into your data to gain more insight. However, there is one thing that all GA users should know. Sometimes cross segmenting data does not produce the desired result. Example I'm a big fan ...

An Analysis of My Data

Monday, March 5th, 2007

I'll be honest, it has been a long time since I looked at the analytics for this blog, I just haven't had any time. Work has been flat-out busy since January 1. That's also the reason that my posting has been very light. Anyway, I logged into GA today ...

Google Analytics Campaign Tracking Pt. 3: Reports and Analysis

Sunday, March 4th, 2007

In Part 1 of this series I explained link tagging, the technology that Google Analytics uses to track on-line marketing campaigns. In Part 2 I discussed how to tag your links and posted a tool that I use to quickly tag large numbers of marketing URLs. Today, in Part 3, ...