Archive for November, 2006
Friday, November 10th, 2006
In Part 1 of this series I explained that Google Analytics campaign tracking is based on a technology called link tagging. Link tagging is the process of adding business information to the URLs that we use in our on-line ads. But how do we actually tag these links? ...
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Friday, November 10th, 2006
What is Link Tagging?
To track your marketing campaigns Google Analytics uses a technology called link tagging. This provides a fine level of detail about marketing efforts. The data we gather from link tagging helps us make informed business decisions about our marketing spend.
With link tagging, we add ...
Posted in Uncategorized | 40 Comments »
Friday, November 10th, 2006
One of the most useful features in Google Analytics is its ability to track your online marketing campaigns. We all know that GA works great with AdWords, but it can also be used to track your banner ads, CPC ads and even your off line ads (which I've posted about ...
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Friday, November 10th, 2006
Visitor campaign information is stored in a cookie on the visitor's machine. This cookie stores the referral information for the visitor's session. This cookie tracks organic referrals, tagged campaign links, un-tagged referral links and direct visits.
Each time a visitor visits your site the Google Analytics Tracking ...
Posted in Uncategorized | 31 Comments »
Wednesday, November 8th, 2006
Welcome! If today is November 8, 2006 then you're probably arriving from the Official Google Analytics blog. You're probably wondering why you're at Analytics Talk and not This Just in. Well, things are changing.
I am in the process of migrating my blog to our corporate site (EpikOne, ...
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