Archive for September, 2006

Ask me a Google Analytics/Urchin/Web Analytics Question!

Thursday, September 28th, 2006

UPDATE: Thanks for all the great questions. I'm going to close this offer for a little while. Look for a post in the future requesting more Google Analytics/Urchin/Web Analytics questions. In the interest of trying something new, I'd like for all you readers to ask me a ...

Google Analytics Configuration Mistake #3: Third Party Domains

Tuesday, September 26th, 2006

One of Google Analytics' great features is that it can track visitors across multiple domains. This is especially handy for all those folks using a third party shopping cart. Getting GA configured correctly to work with a third party domain is not overly complicated but there can be ...

Google Analytics Configuration Mistake #2: Query String Variables

Thursday, September 21st, 2006

In my previous post I discussed how an incorrect Default Page setting can cause a single page on your website to be counted as two different pages. That same concept is the driving force behind Common Google Analytics Configuration Mistake #2. If your website uses query string parameters ...

Google Analytics Configuration Mistake #1: Missing Default Page

Thursday, September 21st, 2006

Setting the default page for your website is a simple configuration step that insures the quality of your Google Analytics report data is good. The default page for a website is the page shown to a visitor when they enter just the website domain into the browser's location bar. ...

The Two Types of Google Analytics Configuration

Tuesday, September 12th, 2006

Last week I wrote a rather quick post about configuring Google Analytics correctly. I just want people to have good data for their analysis. You shouldn't be questioning the accuracy of your data every time you pull up a report. After a nice comment from Avinash, I began to ...

Measuring Internal Site Search with Google Analytics

Tuesday, September 12th, 2006

Do you have a 'search' box on your website? If so, it's collecting some amazing analytics data. The search terms that visitors use to search your site litereally 'tells' you what they're looking for. Are you 'listening? If you're using Google Analytics you can 'listen' to your ...

Want to see Trending in your Google Analytics Reports?

Wednesday, September 6th, 2006

There is a great feature in Google Analytics that allows you to compare two date segments. It's called 'Date over Date Comparison'. You can use this feature on any report in GA that has a small calendar on the Date Range Menu. It's purpose is to show ...

Please Configure Google Analytics Correctly

Friday, September 1st, 2006

We all know that web analytics data quality sucks and we're all OK with that. Thanks Avinash! But there comes a point when the data quality is just abysmal. This usually means that there is something wrong with the web analytics application configuration. That's why I'm writing this ...

Tools fo Debugging Urchin Software

Friday, September 1st, 2006

I've been writing about Google Analytics a lot lately and think it's time for an Urchin post. I know Urchin isn't as new and exciting as Google Anlytics, but it is a fantastics web analytics package. It can process huge chunks of data quickly and provides great reporting ...