Archive for August, 2006

Track your Google Analytics Changes

Thursday, August 31st, 2006

Whenever I work with a client the first thing I do is create a change log for Google Analytics.  I create a very basic spreadsheet (usually suing Google Spreadsheets so I can share it with the client) and use it to record every modification I make to their GA settings.  ...

Making Google Analytics Content Reports more Readable

Monday, August 21st, 2006

I was teaching a class on Google Analytics last week. The audience was non-technical and the session focused on how to effectively use GA reports and the most efficient way to communicate data to clients. While browsing the Content Optimization reports one of the antendees made a great ...

Google Analytics is Now Open to Everyone

Tuesday, August 15th, 2006

Well, it's happened. After months of programming and scaling Google has released Google Analytics to the world! No more waiting for an account. The only limitation is that non-AdWords users have a 5 million pageviews/month cap. Congrats to the GA team for all their hard work!

Getting More out of Google Analytics Goals

Friday, August 4th, 2006

Setting up goals in Google Analytics is a vital step in monitoring the success of your website. While it is not necessary, setting up goals helps you harness the complete power of the application. Most people usually set up goals and scrutinize the conversion rate. I'm not ...

Google Analytics breaks 500,000 Accounts

Friday, August 4th, 2006

Holy crap! I just found a GA account number over 500,000! That's a lot of GA installations. What's interesting is that I noticed an account number over 400,000 on June 22, 2006. That's some serious growth. Google also announced this week that they were increasing ...