Archive for June, 2006
Wednesday, June 14th, 2006
In a previous post I mentioned that Google Analytics now offers an installation guide to help users hit the ground running. To further help GA user's I'm writing a number of posts about common installation and configuration issues. Stuff that I encounter often.
Today I'm going to talk about ...
Posted in Uncategorized | 10 Comments »
Wednesday, June 14th, 2006
Yesterday I posted about liberating your data from your analytics application. In that post I mentioned that Microsoft Excel is a great data analysis tool to use when exporting information out of your web analytics application. Just now I sat down and read yesterday's Wall Street Journal and ...
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Tuesday, June 13th, 2006
One of my rants is about web analytics data. Not how accurate it is, but where it belongs. For the majority of people the default reports in a given web analytics package are completely adequate. New visitors, returning visitors, campaign tracking, click path analysis... they're all very ...
Posted in Uncategorized | 2 Comments »
Monday, June 12th, 2006
With a little bit of programming you can use Google Analytics to track your off-line advertising activities. There are some caveats, but I believe the process below is reliable and convenient for customers. Here's how to set it up.
First a disclaimer. I'm not going to go over ...
Posted in Uncategorized | 22 Comments »
Friday, June 9th, 2006
Alex had a very interesting post yesterday about optimizing your site using Google Analytics. He explained how to evaluate the value of certain pages on your site using the page $Index value. But what is $Index and how is it calculated?
Here's what the Google Analytics help documents say ...
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Friday, June 9th, 2006
Today Google Analytics posted a Google Analytics Installation guide on their help site. This nine-step document provides an organized process you should follow when planning a Google Analytics installation.
To further demystify the installation and configuration process I'll post more information about each step mentioned in the guide. My ...
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Monday, June 5th, 2006
Clients often ask me to validate or reconcile the statisitcs that Google Analytics or Urchin Software provide. This is an almost impossible task that can take weeks to accomplish and usually provides inconclusive results. I advise clients to begin by focusing on trend in the data over time rather than ...
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