Archive for June, 2006
Friday, June 30th, 2006
One major drawback to Google Analytics is that you can not re-process your historical data. This means that once Google Analytics has processed your data it is final. What's in your reports stays in your reports. If you make a mistake with a filter then the result ...
Posted in Uncategorized | 4 Comments »
Wednesday, June 28th, 2006
We all know that Google Analytics provides great data to help optimize your AdWords spending. Heck, that's why Google Analytics exists, to help you drive better traffic to your site using AdWords. But optimizing how people get to your site is just one side of the equation. ...
Posted in Uncategorized | 10 Comments »
Tuesday, June 27th, 2006
I spend lots of time working with Google Analytics. Over the past year I've discovered a number of tools that are helpful when debugging GA issues. Here is my list of must-have tools for the GA developer. If you have a tool that you think I should ...
Posted in Uncategorized | 3 Comments »
Sunday, June 25th, 2006
Time for another installment of how to set up Google Analytics the right way! Today we're going to talk about how to configure GA if your website spans multiple domain names. This is often the case if you're using a third party shopping card. Just a note, ...
Posted in Uncategorized | 4 Comments »
Friday, June 23rd, 2006
Everyone talks about Google Analytics and its integration with AdWords. Sure, it's really cool. But what about other CPC systems? People seem to forget that you can track AND import ALL CPC campaigns and cost data in Urchin. Yahoo!, AdWords, MSN... You can import cost ...
Posted in Uncategorized | No Comments »
Thursday, June 22nd, 2006
I just found a Goole Analytics account number above 400,000. Looks like more and more people are getting their invite codes and installing the tracking code. Congrats to the GA team for scaling!
Posted in Uncategorized | 2 Comments »
Wednesday, June 21st, 2006
Yesterday I posted a custom Urchin report for tracking the success of Google AdWords ad scheduling (aka dayparting). Last night I decided to take the report one step further. The new report allows you to drill down from a campaign, to the Keywords within that campaign and finally ...
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Tuesday, June 20th, 2006
Last week Google announced that AdWords would support ad scheduling. This means that you, as an AdWords user, can schedule exactly when your ads display. Here's the official post from the AdWords team:
Ad scheduling (also known as "dayparting") lets you tell Google exactly when you want your ads ...
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Sunday, June 18th, 2006
Who in your organization is responsible for Google Analytics? If you're a small business owner you probably wear many hats, including analyst, so you're responsible for GA configuration and reporting. If you're an enterprise size company you probably have an analytics group that is responsible for your analytics ...
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Friday, June 16th, 2006
Looks like the Google Analytics team has entered the blog world! The Official Google Analytics Blog launched some time last night. They now become one of the many Google product teams that has their own blog on the inter-web. This will be a great way for them to ...
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