Category Archives: Audience Measurement

Thoughts on Mobile Analytics for Wireless Devices

Mobile analytics for Internet-enabled wireless devices is a fairly hot topic for companies seeking to acquire customers, extend their brand, or expose content in “innovative” ways. Obviously, the iPhone and Blackberry are pushing development in this area forward, but there really aren’t a lot of players in this space. Nedstat, CoreMetrics, and Omniture offer capabilities… Read More »