As CEO of EpikOne, Dave is responsible for the vision of the company including marketing, innovation and leadership. He leverages his decade of experience running businesses in various industries and focusing on financial and marketing metrics to ensure web analtyics is actionable for executives. Dave is involved in all facets of EpikOne from internal finance and marketing to client consulting engagements and software launches.


He has been active in the online marketing industry for over a decade specializing in the areas of online business consulting, search marketing, testing and optimization, and web analytics. Starting out with a Fortune 500 division he quickly shifted to entrepreneurial ventures including an ad agency, retail store and multiple internet start-ups. Dave has worked with the web analytics software for 8 years including the early days when WebTrends was a leader and Urchin was an arising software star. As a thought leader, Dave speaks at many industry conferences, serves on the Web Analytics Association Events Committee, and incubated OM Boot Camp, a four-day online marketing and Google product training event in Burlington, Vermont. He also instructs courses on Web Analytics at Champlain College. Additionally he founded Urban Style Direct - an e-tailer that sells urban-inspired fashion globally.

Stay in touch with Dave on his Refine Theory Blog

Alex is responsible for overseeing all technology operations and planning at EpikOne. He is involved in product development of our Software Services group, strategic planning for EpikOne's on-demand technology infrastructure, technical processes for our Consulting Solutions group and employee development.

Prior to co-founding EpikOne Alex was the Lead Developer at an interactive agency responsible for online development, application development and technical operations. Before that he was part of the software development team at IXI Corporation which provides market segmentation, targeting, and tracking solutions for financial services companies. His experience includes data modeling and analysis, web application development and architecture. Alex graduated from Colgate University with a degree in Economics and Computer Science.

At EpikOne, Dani is the resident usability specialist focusing on analytics, persona and design solutions that improve the performance of businesses online. Her prior work experience includes creative direction and editorial work at a non-profit association in Chicago and most recently branding, sales training and marketing for a Fortune 500 company headquartered in New York. Dani holds a B.S. in English Literature with a concentration in Chemistry from the State University of New York. Dani has also attended the John Marshall Law School in Chicago.

Rebecca uses her 10 years of business experience in both the Financial Services industry and the Consulting industry to help implement and refine EpikOne's consulting methodologies and service deliverables. Prior to joining EpikOne, Rebecca began her career in the Financial Services industry where she managed an internal sales team, an internal training department and was responsible for business facing CRM Project Management. Most recently she was a Senior Consultant at IBM and engaged on projects with roles ranging from Methods and Tools Subject Matter Expert to Data Analyst roles. Rebecca graduated from Central Michigan University with a Bachelor of Music Education degree and a Minor in Percussion Performance.

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