Building a Circle of Trust & Guidance
Company Advisors
Successful Partners for Strategic Guidance
A solid and sustainable business requires not only exceptional employees and persevering founders, but a strong circle of advisors who help plan for the long term. Below are a core group of advisors who are a part of EpikOne's ongoing strategic planning.
Bob Verrico - Founder
InvestingChannel
Stowe, VT & New York, NY
Mr. Verrico has been a strategic advisor and member of the Board of Directors for Epik One, Inc. since 2006. He has worked directly with our founders and management team to identify new revenue models, develop sales forecasts and advise on financing growth initiatives.
While Bob is involved in all aspects of InvestingChannel, an online financial ad network, he is principally responsible for advertising sales and operations. Prior to founding the consulting firm, Giant Step Strategies, and InvestingChannel, Bob led TheStreet.com’s four revenue divisions including Advertising Sales, Product Sales/Marketing, Business Development and Product Development driving 200% revenue growth in less than 3 years. Prior to TheStreet, Bob joined the founding team at Beliefnet and built and managed the company’s ad revenue business.
In the late 90’s, Bob headed up iVillage’s revenue initiatives including the Advertising and Business Development team of 80 employees responsible for growing revenue to over $75 million in annualized sales. Bob started his career in the electronic and online world when he built, co-launched and managed the successful Wizcom division of Avis which leveraged Avis’ customer database in an early application of electronic database marketing. He then moved on and lead Reed Elsevier’s Electronic Publishing initiatives in the travel division creating cutting edge electronic and online initiatives.
Prior to TheStreet, Mr. Verrico designed and built the revenue side of a newly funded media company,
Beliefnet, and successfully grew revenue to $3 million in annualized advertising sales in less than 12 months. As Senior Vice President of Sales and Sponsorship Programs at iVillage, Mr. Verrico led all aspects of advertising sales. He was responsible for leading the revenue team, overseeing operations and implementing strategies to aggressively scale and grow the business. During his almost three years at iVillage, advertising revenues increased from $13 million to over $75 million annualized and routinely exceeded Wall Street targets.
Kristoffer Ewald -VP Strategy & Analytics
Guava
Copenhagen, Denmark
Mr. Ewald has been a close colleague of founders Dave and Alex since the inception of EpikOne. Having founded The Milk around the same time and being a fellow charter Google Analytics Authorized Consultant, Kristoffer has been instrumental in sharing industry expertise and providing insights into EpikOne's continued analytics initiatives.
Kristoffer Ewald is a globally recognized online consultant with experiences ranging from NXT at the Copenhagen Institute for Future Studies to incubating THNK, a research incubator that sold to Saatchi & Saatchi in 2003 and most recently The Milk, a leading usability and online strategy firm. As founding partner of The Milk, Kristoffer leads the Research and Analytics group that delivers data-driven web solutions to clients ranging from Ikea, SAAB and Sony Ericsson. Additionally, Kristoffer launched the Scandinavian Web Analytics Association and organizes the Web Analytics Wednesday in Copenhagen and Stockholm. He graduated with a Bachelors of Science in Economics from Copenhagen University and a Masters of Science in Economics and Statistics from K√∏benhavns Universitet.
Edwin Delfs - VP, National Advertising Sales and Operations
RealNetworks, Inc.
San Francisco, CA
Mr. Delfs accepted to become a strategic advisor for EpikOne in 2007 as we evolved our analytics offering and required guidance to structure new sales strategies.
Ed Delfs joined RealNetworks in 2004. As Vice President of National Advertising Sales and Operations, Mr. Delfs is responsible for driving Real's advertising efforts forward by managing the National Advertising Sales force and the National Ad Operations team. Mr. Delfs has over a decade of sales and advertising experience and joined Real from TheStreet.com where he was Vice President of Sales and Strategic Partnerships. During this role, he was responsible for structuring, staffing and managing TheStreet.com's advertising sales and national strategic business development departments. Prior to TheStreet.com, Mr. Delfs was Vice President of Sales for iVillage.com. Mr. Delfs received a Masters of Pacific International Affairs with a Japan International Business Management focus from the University of California, San Diego and a Bachelor of Arts degree with departmental honors from the University of Southern California.
Bob Verrico - Founder
InvestingChannel
Stowe, VT & New York, NY
Mr. Verrico has been a strategic advisor and member of the Board of Directors for Epik One, Inc. since 2006. He has worked directly with our founders and management team to identify new revenue models, develop sales forecasts and advise on financing growth initiatives.
While Bob is involved in all aspects of InvestingChannel, an online financial ad network, he is principally responsible for advertising sales and operations. Prior to founding the consulting firm, Giant Step Strategies, and InvestingChannel, Bob led TheStreet.com’s four revenue divisions including Advertising Sales, Product Sales/Marketing, Business Development and Product Development driving 200% revenue growth in less than 3 years. Prior to TheStreet, Bob joined the founding team at Beliefnet and built and managed the company’s ad revenue business.
In the late 90’s, Bob headed up iVillage’s revenue initiatives including the Advertising and Business Development team of 80 employees responsible for growing revenue to over $75 million in annualized sales. Bob started his career in the electronic and online world when he built, co-launched and managed the successful Wizcom division of Avis which leveraged Avis’ customer database in an early application of electronic database marketing. He then moved on and lead Reed Elsevier’s Electronic Publishing initiatives in the travel division creating cutting edge electronic and online initiatives.
Prior to TheStreet, Mr. Verrico designed and built the revenue side of a newly funded media company,
Beliefnet, and successfully grew revenue to $3 million in annualized advertising sales in less than 12 months. As Senior Vice President of Sales and Sponsorship Programs at iVillage, Mr. Verrico led all aspects of advertising sales. He was responsible for leading the revenue team, overseeing operations and implementing strategies to aggressively scale and grow the business. During his almost three years at iVillage, advertising revenues increased from $13 million to over $75 million annualized and routinely exceeded Wall Street targets.
Kristoffer Ewald -VP Strategy & Analytics
Guava
Copenhagen, Denmark
Mr. Ewald has been a close colleague of founders Dave and Alex since the inception of EpikOne. Having founded The Milk around the same time and being a fellow charter Google Analytics Authorized Consultant, Kristoffer has been instrumental in sharing industry expertise and providing insights into EpikOne's continued analytics initiatives.
Kristoffer Ewald is a globally recognized online consultant with experiences ranging from NXT at the Copenhagen Institute for Future Studies to incubating THNK, a research incubator that sold to Saatchi & Saatchi in 2003 and most recently The Milk, a leading usability and online strategy firm. As founding partner of The Milk, Kristoffer leads the Research and Analytics group that delivers data-driven web solutions to clients ranging from Ikea, SAAB and Sony Ericsson. Additionally, Kristoffer launched the Scandinavian Web Analytics Association and organizes the Web Analytics Wednesday in Copenhagen and Stockholm. He graduated with a Bachelors of Science in Economics from Copenhagen University and a Masters of Science in Economics and Statistics from K√∏benhavns Universitet.
Edwin Delfs - VP, National Advertising Sales and Operations
RealNetworks, Inc.
San Francisco, CA
Mr. Delfs accepted to become a strategic advisor for EpikOne in 2007 as we evolved our analytics offering and required guidance to structure new sales strategies.
Ed Delfs joined RealNetworks in 2004. As Vice President of National Advertising Sales and Operations, Mr. Delfs is responsible for driving Real's advertising efforts forward by managing the National Advertising Sales force and the National Ad Operations team. Mr. Delfs has over a decade of sales and advertising experience and joined Real from TheStreet.com where he was Vice President of Sales and Strategic Partnerships. During this role, he was responsible for structuring, staffing and managing TheStreet.com's advertising sales and national strategic business development departments. Prior to TheStreet.com, Mr. Delfs was Vice President of Sales for iVillage.com. Mr. Delfs received a Masters of Pacific International Affairs with a Japan International Business Management focus from the University of California, San Diego and a Bachelor of Arts degree with departmental honors from the University of Southern California.
