Monthly Archives: March 2015

Google Analytics Basics: The Visitors Report

To get real value out of your analytics, it’s important to understand what your analytics have the potential to tell you. And before that full potential can be realized, it is often necessary to start with the very basics. Remember that analytics are just numbers that represent events on your website. Knowing what those events… Read More »

Formulating Key Performance Indicators (KPI) Plan

The info-glut in web analytics is enormous. So much data. Companies report that 69% of all people who consume the data don’t understand it. How does a business go about making sense of it all? Formulating a comprehensive KPI (Key Performance Indicator) strategy is a big part of differentiating signal from noise and directing appropriate… Read More »

eCommerce Filters: Conversion Friend or Foe?

We all know that the key to conversion is helping your visitors easily find what they’re looking for, and moving them through an unhindered checkout. One way to accomplish the first half of this task is by applying filters on your e-commerce site that visitors can use to narrow in on results. But, how do you… Read More »

Questions to Ask When Assessing Web Analytics

At some point in the career of a web analyst, you will be asked to investigate, assess, and possibly judge the current state of how a company “does” web analytics. What are some of the areas you should ask about? Here are some thoughts and a few questions to ask to help inform your analysis… Read More »